Cost Accounting - Case Study
Puyricard Fine Chocolate.
Puyricard is a premium chocolate-maker. It produces and sells fine handmade chocolates, calissons and confectionary through its own retail network (14 stores in France: 12 in Provence, 2 in Paris), wholesales and website. It is the French leader for craft chocolate, with an annual production of 120 tons of chocolate and a turnover of 6,9 million euros. The company is family-owned and run by the sons of the founders. It was created 40 years ago and the CEO, Tanguy Roelandts, now tries to increase the development of the company by opening new shops and finding new commercial agreements, increasing online sales, with still premium chocolates and candies.
HISTORY
Puyricard was created in the 1968 by Marie-Anne Roelandts and her husband Jan-Guy, a Belgian couple who arrived in Southern France near Aix-en-Provence after having left Africa when Congo decolonization of Congo triggered war. In the late 50’s, Marie-Anne had decided to launch a chocolate manufacture in Congo. She went to one of the best Brussels chocolate maker to learn the technique of chocolate. She bought manufacturing machines. In Africa, she learnt the principles of cocoa. Making chocolate is true alchemy. To work chocolate, it needs to be slightly below body temperature. At over 37 degrees centigrade it loses its gloss and its qualities. Nevertheless, little by little, Marie-Anne became an expert. The chocolates she made were increasingly popular. They became the accepted corporate gift, the small offering that diplomats give to their foreign guests. They had to leave Congo with the beginning of political fights and decolonization war. Neither Jan Guy nor Marie-Anne wanted to return home. They liked the sun, so the Mediterranean looked inviting. For Jan Guy, any country on the ‘Grand Bleu’ would have been just fine, but Marie-Anne did not agree. She preferred a French-speaking country. Around the Mediterranean the choice was limited, so the couple headed for Provence. It
Puyricard is a premium chocolate-maker. It produces and sells fine handmade chocolates, calissons and confectionary through its own retail network (14 stores in France: 12 in Provence, 2 in Paris), wholesales and website. It is the French leader for craft chocolate, with an annual production of 120 tons of chocolate and a turnover of 6,9 million euros. The company is family-owned and run by the sons of the founders. It was created 40 years ago and the CEO, Tanguy Roelandts, now tries to increase the development of the company by opening new shops and finding new commercial agreements, increasing online sales, with still premium chocolates and candies.
HISTORY
Puyricard was created in the 1968 by Marie-Anne Roelandts and her husband Jan-Guy, a Belgian couple who arrived in Southern France near Aix-en-Provence after having left Africa when Congo decolonization of Congo triggered war. In the late 50’s, Marie-Anne had decided to launch a chocolate manufacture in Congo. She went to one of the best Brussels chocolate maker to learn the technique of chocolate. She bought manufacturing machines. In Africa, she learnt the principles of cocoa. Making chocolate is true alchemy. To work chocolate, it needs to be slightly below body temperature. At over 37 degrees centigrade it loses its gloss and its qualities. Nevertheless, little by little, Marie-Anne became an expert. The chocolates she made were increasingly popular. They became the accepted corporate gift, the small offering that diplomats give to their foreign guests. They had to leave Congo with the beginning of political fights and decolonization war. Neither Jan Guy nor Marie-Anne wanted to return home. They liked the sun, so the Mediterranean looked inviting. For Jan Guy, any country on the ‘Grand Bleu’ would have been just fine, but Marie-Anne did not agree. She preferred a French-speaking country. Around the Mediterranean the choice was limited, so the couple headed for Provence. It