Executive summary 2
Industry analysis………………………………………………………………………………………………………………………….3 Major external environmental factors 3 Money exchange………………………………………………………………………………………3 Economic situation……………………………………………………………………………………4 The politics……………………………………………………………………………………………4 Five forces…………………………………………………………………………………………………………………………...5 Main strategies…………………………………………………………………………………………………………………….6
Site visit and company report 7 Value chain 7 Research and development 8 Production 8 Marketing 9 Distribution 9 Customer service 10 Corporate Social Responsibility 10 Costing systems 11
Recommendations 13
Conclusion 14
References 15
Executive summary
Cost management is a critical technique to every business firm; the main issue for manager making decision is cost control and profit maximization. This report aims to analyze the different cost occur in a real business based on a case study of Gearbulk Australasia Pty Ltd such as costing systems and value chain. The main methodologies we used in this project are face to face interview of the company’s line manager who called Bryan. It provides us lots of insights of cost control and business management of the company.
Gearbulk Australasia Pty Ltd was founded in 1998 in Victoria, which provide door-to-door logistics to achieve worldwide distribution to customer. For the internal analysis, we found that Gearbulk is providing high quality transportation services for various industrial sectors and it is a medium shipping company in Australia.
According to our research from IBISWorld, three major external environmental factors influencing industry change are identified: money exchange, economic situation and the politics. Facing the industry changes, Gearbulk Australasia Pty Ltd chooses cost leadership as its core competitive strategy.
Besides, our groups will analysis the processes of Gearbulk Australasia Pty Ltd value chain,