Country Music Industry Assessment
Events Industry Assessment
Q1.
An event is a gathering of people with a common interest that takes place out with day to day routine. The objective of an event can be personal, cultural or organisational.
Q2.
Country to Country music festival
About the festival
Country to country is a music festival held annually in the UK. The event was created by AEG Europe and SJM Concerts in association with the Country Music Association. It began in March 2013 and is the first multi day country music festival in the United Kingdom. The festival sees some of the biggest names in the American country music scene play arenas in London, Glasgow and Dublin. The event is held the second week in March every year beginning on the Friday night and finishing on Sunday. Due to the pervious success of the past 2 years the festival expanded into Europe, adding dates in Oslo and Stockholm. Each night will see 4 acts take the stage in each city with artists switching venues each night. The festival is Europe’s largest country music festival with over 50,000 people attending over the weekend. The festival attracts an audience whose …show more content…
average age is 24-45 who are all there for the same reason, the rare excitement of hearing high calibre country music in the UK.
London 02 Arena
In London the event takes place on a much bigger scale than in any other city. Early Friday afternoon is when the festival kicks off with several pop up stages outside the 02 Arena showcasing the best British country music talent. Inside the arena an area known as Town Square is set up with a small stage featuring new artists from Nashville. Town Square is filled with stalls selling official artist merchandise. Those in attendance can also sample some authentic southern food from the many stalls around the arena. There are several pop up bars throughout the Town Square with an authentic southern feel serving Tennessee whisky served in mason jars.
Media
There are various types of media used for the festival such as Facebook and Twitter pages set up for each city. These various social media accounts keep attendees up to date with any news or changes leading up to the festival. Social media is obviously used as a marketing tool and to attract people to purchase tickets. BBC radio 2 has a pop up radio service with a number of famous country artists presenting one off shows. The station is broadcast for 12 hours a day from Friday through until midnight on Sunday.
FIFA World Cup
History
The FIFA World Cup is a football tournament that began in 1930 with president Jules Rimet deciding to stage an international football competition.
The first tournament in 1930 featured 13 teams invited by FIFA. After initial success the tournament expanded to a 32 team final tournament. The tournament involves a two year qualifying process involving over 200 teams from all over the world. The world cup has taken place every four years since it began in 1930 with the exception of 1942 and 1946 when it could not be held due to the second world war. Each World Cup tournament is played in a different country. The host nation is chosen by FIFA’s executive committee using a ballot system. Between 1930 – 1970 the winning team was awarded the Jules Rimet trophy however 1970 a new trophy known as the FIFA world cup trophy was designed and presented to the
winners.
Format
The qualification process for the tournament begins 3 years before the tournament begins and can last up to two years. After the qualification stage the final 32 teams are entered into the competition who then compete over the space of 4 weeks. The first stage is the group stage where teams compete within 4 groups. Each group plays a round robin style tournament in which each team in the group will play the other 3 teams resulting in 6 matches using points to rank each teams in each group. The top 2 teams in each group will then advance to what is known as the knockout stage. The knockout stage is where teams play another team in a single elimination match with extra time or penalties used to decide the winner if the result is a draw after 90 minutes. It begins with 16 teams with the winner of one group playing the runner up of another group. This is then followed by the quarter finals, semi-finals, the third place match (played by the 2 losing semi-final teams) and then the final.
Q1.
An event is a gathering of people with a common interest that takes place out with day to day routine. The objective of an event can be personal, cultural or organisational.
Q2.
Country to Country music festival
About the festival
Country to country is a music festival held annually in the UK. The event was created by AEG Europe and SJM Concerts in association with the Country Music Association. It began in March 2013 and is the first multi day country music festival in the United Kingdom. The festival sees some of the biggest names in the American country music scene play arenas in London, Glasgow and Dublin. The event is held the second week in March every year beginning on the Friday night and finishing on Sunday. Due to the pervious success of the past 2 years the festival expanded into Europe, adding dates in Oslo and Stockholm. Each night will see 4 acts take the stage in each city with artists switching venues each night. The festival is Europe’s largest country music festival with over 50,000 people attending over the weekend. The festival attracts an audience whose …show more content…
average age is 24-45 who are all there for the same reason, the rare excitement of hearing high calibre country music in the UK.
London 02 Arena
In London the event takes place on a much bigger scale than in any other city. Early Friday afternoon is when the festival kicks off with several pop up stages outside the 02 Arena showcasing the best British country music talent. Inside the arena an area known as Town Square is set up with a small stage featuring new artists from Nashville. Town Square is filled with stalls selling official artist merchandise. Those in attendance can also sample some authentic southern food from the many stalls around the arena. There are several pop up bars throughout the Town Square with an authentic southern feel serving Tennessee whisky served in mason jars.
Media
There are various types of media used for the festival such as Facebook and Twitter pages set up for each city. These various social media accounts keep attendees up to date with any news or changes leading up to the festival. Social media is obviously used as a marketing tool and to attract people to purchase tickets. BBC radio 2 has a pop up radio service with a number of famous country artists presenting one off shows. The station is broadcast for 12 hours a day from Friday through until midnight on Sunday.
FIFA World Cup
History
The FIFA World Cup is a football tournament that began in 1930 with president Jules Rimet deciding to stage an international football competition.
The first tournament in 1930 featured 13 teams invited by FIFA. After initial success the tournament expanded to a 32 team final tournament. The tournament involves a two year qualifying process involving over 200 teams from all over the world. The world cup has taken place every four years since it began in 1930 with the exception of 1942 and 1946 when it could not be held due to the second world war. Each World Cup tournament is played in a different country. The host nation is chosen by FIFA’s executive committee using a ballot system. Between 1930 – 1970 the winning team was awarded the Jules Rimet trophy however 1970 a new trophy known as the FIFA world cup trophy was designed and presented to the
winners.
Format
The qualification process for the tournament begins 3 years before the tournament begins and can last up to two years. After the qualification stage the final 32 teams are entered into the competition who then compete over the space of 4 weeks. The first stage is the group stage where teams compete within 4 groups. Each group plays a round robin style tournament in which each team in the group will play the other 3 teams resulting in 6 matches using points to rank each teams in each group. The top 2 teams in each group will then advance to what is known as the knockout stage. The knockout stage is where teams play another team in a single elimination match with extra time or penalties used to decide the winner if the result is a draw after 90 minutes. It begins with 16 teams with the winner of one group playing the runner up of another group. This is then followed by the quarter finals, semi-finals, the third place match (played by the 2 losing semi-final teams) and then the final.