country report
A
GLOBAL COUNTRY REPORT
ON
BRAZIL
Submitted to
GUJARAT TECHNOLOGICAL UNIVERSITY
In Partial fulfilment of the
Requirement of the award for the degree of
MASTER OF BUSINESS ADMINISTRATION
Submitted by
SOM LALIT INSTITUTE OF BUSINESS MANAGEMENT,
AHMEDABAD
MBA BATCH – 2011-13
1|Page
INDEX
Sr No.
Different Sectors
Pg No
1
Acknowledgement
3
2
Executive Summary
4
3
Retail
6
4
Bio Technology
21
5
Information Technology
28
6
Tourism
47
7
Liquor ( Alcohol )
68
8
Coffee
79
2|Page
ACKNOWLEDGEMENT
We take this opportunity to express our profound gratitude and deep regards to our guide Prof. Kalika Bansal for her exemplary guidance, monitoring and constant encouragement throughout the completion of the project. The blessing, help and guidance given by her time to time shall carry us a long way in the journey of life on which we are about to embark.
We also take this opportunity to express a deep sense of gratitude to Dr. Jagdish
Joshipura, Director, Som Lalit Institute of Business Management, for his cordial support, valuable information and guidance, which helped us in completing this task through various stages.
We also take this opportunity to thank Prof. Supriya Bhutiani, Co-ordinator MBA, Som
Lalit Institute of Business Management, for her constant support, guidance and motivation. We are obliged to faculty members of Som Lalit Institute of Business Management, for the valuable information provided by them in their respective fields. We are grateful for their cooperation during the period of our assignment.
Lastly, we thank almighty, our parents, brother, sisters and friends for their constant encouragement without which this assignment would not be possible.
3|Page
EXECUTIVE SUMMARY
Brazil has been one of the greatest economic success stories of the last decade. Middle class people have created new market places and foreign investments
GLOBAL COUNTRY REPORT
ON
BRAZIL
Submitted to
GUJARAT TECHNOLOGICAL UNIVERSITY
In Partial fulfilment of the
Requirement of the award for the degree of
MASTER OF BUSINESS ADMINISTRATION
Submitted by
SOM LALIT INSTITUTE OF BUSINESS MANAGEMENT,
AHMEDABAD
MBA BATCH – 2011-13
1|Page
INDEX
Sr No.
Different Sectors
Pg No
1
Acknowledgement
3
2
Executive Summary
4
3
Retail
6
4
Bio Technology
21
5
Information Technology
28
6
Tourism
47
7
Liquor ( Alcohol )
68
8
Coffee
79
2|Page
ACKNOWLEDGEMENT
We take this opportunity to express our profound gratitude and deep regards to our guide Prof. Kalika Bansal for her exemplary guidance, monitoring and constant encouragement throughout the completion of the project. The blessing, help and guidance given by her time to time shall carry us a long way in the journey of life on which we are about to embark.
We also take this opportunity to express a deep sense of gratitude to Dr. Jagdish
Joshipura, Director, Som Lalit Institute of Business Management, for his cordial support, valuable information and guidance, which helped us in completing this task through various stages.
We also take this opportunity to thank Prof. Supriya Bhutiani, Co-ordinator MBA, Som
Lalit Institute of Business Management, for her constant support, guidance and motivation. We are obliged to faculty members of Som Lalit Institute of Business Management, for the valuable information provided by them in their respective fields. We are grateful for their cooperation during the period of our assignment.
Lastly, we thank almighty, our parents, brother, sisters and friends for their constant encouragement without which this assignment would not be possible.
3|Page
EXECUTIVE SUMMARY
Brazil has been one of the greatest economic success stories of the last decade. Middle class people have created new market places and foreign investments