One of the basic concepts taught in almost every introductory marketing course is The Four P's: Price, Product, Promotion and Place. "Place" refers generally to distribution, i.e., where your customer evaluates and ultimately receives your product or service. While this may not matter much for people who work virtually, or who run a business that drop-ships from a third party, it's critical for restaurants, retailers, and even many service businesses. Ironically, while "place" is often the most permanent of the four P's, it's also often the most overlooked.
Dynamics and performance can be pivotal in producing deliverables and meeting customers’ expectations. If you do not perform well than, and if there is low performance you will most likely end up with no customers. But if you have both dynamics and performance you can have a very successful restaurant.