Course Project Decision Management 530
Deciding how to Market Royale Resort Hotel Product offerings in a Competitive Market.
(Course Project)
Bisi O. Thomas
DeVry University - Keller School of Management.
Professor – Victoria Ashiru
Managerial Decision-Making (MGMT530)
May 15, 2013
Table of Contents
Executive Summary 3 Problem Statement 5
Since the stakeholders revokes their contract with Regale Properties whose str market?” ategy is to host the city’s festival as marketing strategy to launch the hotel product offerings into the market and prefer moving into franchise with Marriott for best reasons known to them. The decision problem becomes “How do we better position and market the hotel product offerings into the mature competitive To better define the problem at hand, we need to identify key decision elements surrounding the problem such as:……………………………………………………............................................................ 5 Summary of Key Objectives: 7 Scoring Model: The table shows the ranking of all objectives with one as the lowest value, four as the highest value. 11 Weighted Scoring Model: 11
Executive Summary
The course project provide me an opportunity to define a decision problem that focus on how to better position and market a new develop hotel product offerings into a matured competitive market. The problem emanates from the action of the stakeholders that revokes a signed contract with Royale Regale Properties a consulting group supposed to manage the hotel for ten years and decide moving into franchise with Marriot Hotels. The revocation came amidst the consulting group preparation to host the city festival in launching the hotel products into the competitive market.
To justify stakeholder’s decision, the senior management applies a systematic decision making process of properly defining the problem, clarify objectives, identify alternatives, understanding consequences and constraints. In evaluating the alternatives with concern on costs as cause of
(Course Project)
Bisi O. Thomas
DeVry University - Keller School of Management.
Professor – Victoria Ashiru
Managerial Decision-Making (MGMT530)
May 15, 2013
Table of Contents
Executive Summary 3 Problem Statement 5
Since the stakeholders revokes their contract with Regale Properties whose str market?” ategy is to host the city’s festival as marketing strategy to launch the hotel product offerings into the market and prefer moving into franchise with Marriott for best reasons known to them. The decision problem becomes “How do we better position and market the hotel product offerings into the mature competitive To better define the problem at hand, we need to identify key decision elements surrounding the problem such as:……………………………………………………............................................................ 5 Summary of Key Objectives: 7 Scoring Model: The table shows the ranking of all objectives with one as the lowest value, four as the highest value. 11 Weighted Scoring Model: 11
Executive Summary
The course project provide me an opportunity to define a decision problem that focus on how to better position and market a new develop hotel product offerings into a matured competitive market. The problem emanates from the action of the stakeholders that revokes a signed contract with Royale Regale Properties a consulting group supposed to manage the hotel for ten years and decide moving into franchise with Marriot Hotels. The revocation came amidst the consulting group preparation to host the city festival in launching the hotel products into the competitive market.
To justify stakeholder’s decision, the senior management applies a systematic decision making process of properly defining the problem, clarify objectives, identify alternatives, understanding consequences and constraints. In evaluating the alternatives with concern on costs as cause of
References: Allan T. Stutts. & James F., Wortman (2006). Management contract and Franchise Agreements: Hotel and Lodging Management, second edition, p.247 – 266 Frumi Rachel (2010). A practical Guide to Making Better Life Decisions: Smart Choices John S. Hammond, Ralph L. Keeney, Howard Rafia (1999). Smart choices, Harvard Business School Press Culled from Week 5: Group Decision Making - Lecture: Decision Tree. http://vizedhtmlcontent.next.ecollege.com/