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Course Title of Aec !
COURSE TITLE: AEC1 (Agricultural Extension Communication)

COURSE DESCRIPTION: Principles and methods of extension communication in agriculture

COURSE OBJECTIVES:

At the end of the course, the student should be able to: 1. describe the nature, scope and function of agricultural extension in the context of changing Philippine agriculture 2. explain how agricultural extension function effectively and efficiently to achieve its goal of helping improve the level of living of families in rural areas; and 3. discuss prospects and opportunities for professional development and service in the field of agricultural extension.

COURSE OUTLINE

I. The Context of Extension A. Population and Agricultural Production: Global and Country Statistics B. Agricultural Modernization and Development C. Sustainable Agricultural Development D. Philippine agriculture over the years II. Agricultural Extension: An Intervention for Sustainable Development E. Historical Antecedents of Agricultural Extension F. Extension in Europe and in the USA G. Extension in the Philippine Setting H. Extension in State Colleges and Universities III. Practice of Agricultural Extension I. Roles and functions of the Extension Worker J. Principles of Extension K. Extension Teaching Methods and Techniques L. Approaches in Extension M. Communication in Extension N. Diffusion and Adoption Process O. Target Categories in Extension P. Adult Teaching and Learning Q. Program Planning and Evaluation

IV. Prospects and Opportunities in Agricultural Extension

REFERENCES

ANDERSON, J.R. and G. FEDER. 2003. Rural Extension Services. WB Policy Research Working Paper 2976.

BONIFACIO, M. F. 1992. Images of Agriculture: Issues, problems and trends in technology transfer. Los Baños, Philis. PCARRD.

CONTADO, TITO. 2002. Summary of Extension Papers of DA



References: ANDERSON, J.R. and G. FEDER. 2003. Rural Extension Services. WB Policy Research Working Paper 2976. BONIFACIO, M. F. 1992. Images of Agriculture: Issues, problems and trends in technology transfer. Los Baños, Philis. PCARRD. CONTADO, TITO. 2002. Summary of Extension Papers of DA Attached Agencies and DA Bureaus, PIDS-BAR Forum. September 19, 2002. AIM Conference Center, Makati City. CONTADO, TITO. 2002. Extension Work of DA Attached Agencies and DA Bureaus, PIDS-BAR Forum. September 19, 2002. AIM Conference Center, Makati City. FAO. 1996. Report of the Regional expert consultation on strength of the agricultural systems for sustainable agriculture and rural development. Bangkok, Thailand: FAO Regional Office in Asia and the Pacific. LALICAN, N.M. and F.C. CALALO 2005. Manual on Agricultural Extension, Agricultural Systems Cluster, CA, UPLB. MOSHER, A.T. 1966. Getting Agriculture Moving. Essentials for development and modernization, New York:Praeger. Prospects and Needs of Sustainable Agriculture in Southeast Asia 1992. Proceedings of an international seminar sponsored by JSPS, DOST, TUA, UPLB and SAEDA. SWANSON R. E., R. P. BENTZ and A. J. SOFRANKO. 1998 Improving agricultural extension. A reference manual. FAO:Rome VAN DEN BAN A. W. and H. S. HAWKINS. 1988 Agricultural Extension, New York: John Wiley and Sons.

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