course work

explain different types of business information, their sources and purposes. analyse different types of business information and their sources. evaluate the appropriateness of business information used to make strategic decisions. present complex internal business information using three different methods appropriate to the user’s needs. The unit enables learners to explore the various types of information used in business organisations which will develop their understanding as the unit progresses. By discussing the variety of communication media available and drawing on their work experience or part-time employment, learners will gain a broad introduction to the study of business communication and information. Learners can then expand these ideas to consider the purpose and variety of sources of information. Tutors should encourage learners to investigate how businesses communicate internally and externally.
The presentation of information needs to be explored and how careful selection of the presentation methods meets the needs of the user. Learners should examine the use of documents, style and verbal presentations as well as the range of electronic methods available. Learners should also be encouraged to investigate a number of business organisations and research how their corporate communications are presented. This could involve reviewing mission statements, advertising and other methods of marketing communications, and identifying how these differ from one organisation to another. Displays could be created from learner’s research to show the variety of corporate communications being used. This will provide a visual stimulus that can be used to enhance understanding of the importance that business organisations attach to their
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