cpa webinar 117

CPA PROGRAM – PROFESSIONAL LEVEL

GLOBAL STRATEGY
AND LEADERSHIP
KEY CONCEPTS AND MODELS
WEBINAR 1 (MODULES 1–3)
WEBINAR 2014
AUTHOR: DELYTH SAMUEL
REVISED BY: SAMANTHA WINTER

GSL segment map

2

Key Concepts and Models – Webinar 1

Webinar objectives
+ At the conclusion of this webinar, you should have
• reinforced your understanding of the key concepts and models in the Global Strategy and Leadership segment and how they relate to each other
• reinforced your understanding of the analysis tools that are used for the analysis of case facts
• an awareness of your current level of knowledge and the further study required in this segment

3

Key Concepts and Models – Webinar 1

Webinar timetable
Webinar content

Time

Introduction and overview. Brief participant introduction

5 mins

Module 1: An introduction to strategy and leadership

10 mins

Module 2: Understanding the external environment

30 mins

Module 3: Understanding the internal environment

30 mins

Conclusion: Final question and answer session

15 mins
Total

4

Key Concepts and Models – Webinar 1

1.5 hours

Module 1: An introduction to strategy and leadership

5

Key Concepts and Models – Webinar 1

Strategy approaches
+ Rational approach: Conception and execution of strategy are discrete, sequential activities
+ Processual approach: Strategy is formed incrementally as a
‘pattern in a stream of decisions’
+ Evolutionary approach: Market forces determine the survival or failure of organisations
+ Systemic approach: Strategy is embedded in the cultural values, norms and rules of the organisation and society in which it operates
+ Other: Fuzzy

6

Key Concepts and Models – Webinar 1

Strategic planning process

7

Key Concepts and Models – Webinar 1

Strategic thinking, planning, fit and stretch
+ The concepts and practices of strategy are dynamic and subject to continual change
+ Strategic planning –