Cpf Value Chain
Introduction: The value chain concept, which was developed and popularized in 1985 by Michael Porter, increased the value of production and service and led to a decrease in costs in the business and industry sector. At this present time, global business competition is rising leading to more interest in value chains in businesses and industries because this concept is the apparatus of management in order to analyze positive strategic planning. The most important concept can apply to the supply chain and the distribution network.
This report will explain the background of the Charoen Pokphand Foods Public Company Limited case in detail. I have been focusing on the value chain of the Charoen Pokphand Foods in Thailand. Finally, the report will conclude with an analysis of the value chain in the Charoen Pokphand Foods Public Company Limited
Background of the Charoen Pokphand Foods Public Company Limited: The CPF (Charoen Pokphand Foods) registered as a limited company on 17 January 1978 in the name of the Charoen Pokphand Animal Feed Co, Ltd, which had an authorized capital of 5 million baht. This firm was involved in animal feed businesses and animal husbandries in Thailand, and continued to expand into the shrimp business. Moreover, in 1998 the CP group changed its business structure, and the CPF acquired agribusinesses and agro-industries including animal husbandries and meat processing. The business restructuring of the CPF (Charoen Pokphand Foods) was completed in 1999. Therefore, this firm was Thailand’s leading companies in agribusinesses and agro-industries, as well as this the firm changed its name to Charoen Pokphand Foods Public Company Limited (CPF), which had its vision of the Kitchen of the World, and operated in agribusinesses and agro-industries to sell in Thailand and to export.
However, the company expanded the agribusinesses and agro-industries to overseas and invested in food businesses in the domestic including the
This report will explain the background of the Charoen Pokphand Foods Public Company Limited case in detail. I have been focusing on the value chain of the Charoen Pokphand Foods in Thailand. Finally, the report will conclude with an analysis of the value chain in the Charoen Pokphand Foods Public Company Limited
Background of the Charoen Pokphand Foods Public Company Limited: The CPF (Charoen Pokphand Foods) registered as a limited company on 17 January 1978 in the name of the Charoen Pokphand Animal Feed Co, Ltd, which had an authorized capital of 5 million baht. This firm was involved in animal feed businesses and animal husbandries in Thailand, and continued to expand into the shrimp business. Moreover, in 1998 the CP group changed its business structure, and the CPF acquired agribusinesses and agro-industries including animal husbandries and meat processing. The business restructuring of the CPF (Charoen Pokphand Foods) was completed in 1999. Therefore, this firm was Thailand’s leading companies in agribusinesses and agro-industries, as well as this the firm changed its name to Charoen Pokphand Foods Public Company Limited (CPF), which had its vision of the Kitchen of the World, and operated in agribusinesses and agro-industries to sell in Thailand and to export.
However, the company expanded the agribusinesses and agro-industries to overseas and invested in food businesses in the domestic including the
References: • Charoen Pokphand Foods Public Company Limited, 2010, Annual Report 2010-2007(online),www.cpfworldwide.com/cpd/th/page/ir/download_annual_report.html, Accessed 30 December 2010. • Jakkapun Pornpunnarath CFA (jakkapun.po@cimb.com) 2010, Charoen Pokphand Foods Report, E-mail to Jarusorn Kitprakorb (papapa144@hotmail.com). • Stuart Emmett, 2010, Supply Chain in 90 Minutes, the value chain page 19, Accessed 30 December 2010. ----------------------- Customers Marketing & sales Food & Ready Meal Farm Feed