Cpg Profile
Background of The Company
Century Pacific Group started out as little more than a vision in the mind of Mr. Ricardo S. Po, Sr.
The Birth of Century Canning Corp.
In 1978, after 3 years of diligent research and study, Century Canning Corporation was established in the Philippines as a pioneering tuna canning facility focusing mainly on processing and exporting the abundant supply of tuna in Philippine waters.
The Rise of 555 Sardines
1983 gave birth to 555 Sardines. In just 3 years, this newcomer became one of the top 4 brands of canned sardines in the Philippines, competing credibly with established brands that had been around since World War II and in the process became the Philippines Canned Tuna Exporter
Century Tuna Arrives
In 1986, Mr. Po made the decision that the time was right to introduce the sardine-loving Filipino consumer to the healthy goodness of tuna. So he launched Century Tuna in the Philippines. Thus began the long and winding journey of education that has resulted in the modest but growing Philippine market for canned tuna.
The Start of the Corned Beef Era Seeing another opportunity in the rising purchasing power of the Filipino consumer, Mr. Po decided to apply the discipline, cost consciousness and competitiveness of the fish processing industry to the meat processing business with the launch of Argentina Corned Beef in 1995.
Century Goes into the Restaurant Business Yoshinoya caters to the growing market for food consumed outdoors. A renowned fast food restaurant chain in Japan, Yoshinoya was introduced by YCPI in the Philippines in 2001.
Century Diversifies and Enters Dairy and Mixes
It was also in 2001, fully embracing the learnings from the saving grace of diversification, that Mr. Po led the introduction of Birch Tree Full Cream Powdered Milk in the Philippines in 2001.
Angel Milk is part of the company's foray into the milk business. The brand in under the Snow Mountain Dairy Corporation. Snow Mountain is now the second
Century Pacific Group started out as little more than a vision in the mind of Mr. Ricardo S. Po, Sr.
The Birth of Century Canning Corp.
In 1978, after 3 years of diligent research and study, Century Canning Corporation was established in the Philippines as a pioneering tuna canning facility focusing mainly on processing and exporting the abundant supply of tuna in Philippine waters.
The Rise of 555 Sardines
1983 gave birth to 555 Sardines. In just 3 years, this newcomer became one of the top 4 brands of canned sardines in the Philippines, competing credibly with established brands that had been around since World War II and in the process became the Philippines Canned Tuna Exporter
Century Tuna Arrives
In 1986, Mr. Po made the decision that the time was right to introduce the sardine-loving Filipino consumer to the healthy goodness of tuna. So he launched Century Tuna in the Philippines. Thus began the long and winding journey of education that has resulted in the modest but growing Philippine market for canned tuna.
The Start of the Corned Beef Era Seeing another opportunity in the rising purchasing power of the Filipino consumer, Mr. Po decided to apply the discipline, cost consciousness and competitiveness of the fish processing industry to the meat processing business with the launch of Argentina Corned Beef in 1995.
Century Goes into the Restaurant Business Yoshinoya caters to the growing market for food consumed outdoors. A renowned fast food restaurant chain in Japan, Yoshinoya was introduced by YCPI in the Philippines in 2001.
Century Diversifies and Enters Dairy and Mixes
It was also in 2001, fully embracing the learnings from the saving grace of diversification, that Mr. Po led the introduction of Birch Tree Full Cream Powdered Milk in the Philippines in 2001.
Angel Milk is part of the company's foray into the milk business. The brand in under the Snow Mountain Dairy Corporation. Snow Mountain is now the second