Abstract
Chapter one: Introduction
1.1 Statement of the problem
1.2 Justification of the study
1.3 Research objectives 1.3.1 Broad research objective 1.3.2 Specific research objectives
1.4 Research Questions 1.4.1 Main research question 1.4.2 Specific research questions
1.5 Limitations
1.6 Ethical considerations
1.7 Structure of the paper
Chapter Two: Research Methodology
2.1 Research Design
2.2 Research Method 2.2.1 Primary sources of data 2.2.2 Secondary sources of Data
2.3 Study area and people under the study
Chapter Three: Theoretical Framework
3.1 Theory of representation
3.2 Perspectives on how and why women internalize the beauty standard: 3.2.1 Social comparison theory 3.2.2 Cultivation theory
Chapter Four: Findings and analysis
Section One: Body and Beauty
4.1.1 Conception of beauty
4.1.2 Feminine quality
4.1.3 Extra advantage
4.1.4 First criteria in marriage market 4.1.5 Expected by intimate relationships
Section Two: Media and Beauty standard
4.2.1 Overrepresentation of Indian and western beauty
4.2.2 Models and actresses are idol
4.2.3‘Perfect body’ vs. ‘natural body’
4.2.4 Fashion magazines are the source of beauty knowledge
4.2.5 Beauty practices
Section Three: Beauty and Self-esteem
4.3.1 Confidence or diffidence
4.3.2 Limiting social mobility
4.3.3 Importance on ‘beauty’ instead of ‘brain’
4.3.4 Time consuming practice
4.3.5 Illusory beauty and self obliteration
4.3.6 False competition
Chapter Five: Recommendation and Conclusion
5.1 Recommendation
5.2 Conclusion
Bibliography
Abstract
Today’s society is dominated by celebrities. Celebrity culture, which is a production of media is surrounds us and even invade us. Combine the increasing importance of celebrity with way the beauty standard is portrayed in the media, the
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