Creative Entrepreneurs
Prepared by,
Hee Wai Hsun / CC/ 1200761
Prepared for,
Mr. Saw Teck Chew
Assessment Criteria : Knowledge and Understanding | / 5% | Evaluation, Analysis & Critical thinking | /5% | Total | / 10% |
INTRODUCTION
The development of entrepreneurship bringing innovations has been getting more vital to the marketplace in Malaysia. In Malaysia, there are many strategies and ways implemented (i.e. funding, infrastructure and business advisory services) by our government and corporations to create more entrepreneurs has showed the importance of growing entrepreneurship in Malaysia economy. In today’s globalized worlds, with a twist of creativity in entrepreneurial sector it will contribute significantly to its prosperity. To be a successful entrepreneurs, it should spot rich opportunities swiftly and make benefit from it. In Peter Drucker book Innovation and Entrepreneurship stated that:
“Entrepreneurs see change as the norm and as healthy. He or she always searches for change, responds to it, and exploits it as an opportunity.”
To understand have deeper understanding of creative entrepreneur, this paper will attempt to look into how the creative dimension plays a substantial role in entrepreneur fields and how to be creative entrepreneur in Malaysia context.
CREATIVITY AND INNOVATION IN ENTREPRENEURIAL ORGANIZATION
Based on Amabile et al., 1996, it defined that creativity is “the production of novel and useful ideas”, while innovation defined as “transformation of a new idea into a new product or service, or an improvement in organization or process” (Heye, 2006).
When creativity and innovation are both overlapping, it will trigger the creative process to occur (Martins & Terblanche, 2003). These two elements are inseparable from entrepreneurship to be manifested to start an enterprise.
An entrepreneurs need to increase their creativity to develop an innovative ways to transforms a new idea into a new product or services that are
Hee Wai Hsun / CC/ 1200761
Prepared for,
Mr. Saw Teck Chew
Assessment Criteria : Knowledge and Understanding | / 5% | Evaluation, Analysis & Critical thinking | /5% | Total | / 10% |
INTRODUCTION
The development of entrepreneurship bringing innovations has been getting more vital to the marketplace in Malaysia. In Malaysia, there are many strategies and ways implemented (i.e. funding, infrastructure and business advisory services) by our government and corporations to create more entrepreneurs has showed the importance of growing entrepreneurship in Malaysia economy. In today’s globalized worlds, with a twist of creativity in entrepreneurial sector it will contribute significantly to its prosperity. To be a successful entrepreneurs, it should spot rich opportunities swiftly and make benefit from it. In Peter Drucker book Innovation and Entrepreneurship stated that:
“Entrepreneurs see change as the norm and as healthy. He or she always searches for change, responds to it, and exploits it as an opportunity.”
To understand have deeper understanding of creative entrepreneur, this paper will attempt to look into how the creative dimension plays a substantial role in entrepreneur fields and how to be creative entrepreneur in Malaysia context.
CREATIVITY AND INNOVATION IN ENTREPRENEURIAL ORGANIZATION
Based on Amabile et al., 1996, it defined that creativity is “the production of novel and useful ideas”, while innovation defined as “transformation of a new idea into a new product or service, or an improvement in organization or process” (Heye, 2006).
When creativity and innovation are both overlapping, it will trigger the creative process to occur (Martins & Terblanche, 2003). These two elements are inseparable from entrepreneurship to be manifested to start an enterprise.
An entrepreneurs need to increase their creativity to develop an innovative ways to transforms a new idea into a new product or services that are
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