Creative Management textbook

Mark McGuinness www.wishfulthinking.co.uk - inspiring creative professionals

Photo by urbancow

Some rights reserved
This e-book published by Mark McGuinness, London 2008
Text © Mark McGuinness 2008
This e-book is published under a Creative Commons licence which allows you to copy and distribute the e-book as long as you keep it intact in its original format, credit the original author and do not use it for commercial purposes.

Web: www.wishfulthinking.co.uk
Blog: www.wishfulthinking.co.uk/blog
E-mail: [e-mail]

Important notes about the images
The boardroom image on the cover and p.7 and the image of the pencil-clock on p.43 are licensed from www.istockphoto.com for use within this document. If you wish to use them elswhere you should purchase a licence from www.istockphoto.com The images at the start of the other chapters are republished from Flickr under a Creative Commons Attribution Licence
- you are free to republish them as long as you attribute them to the photographers. The easiest way to do this is to link to their page on Flickr, as I have done under each image.
The portrait of me on p.44 is by Christina Jansen and may not be reproduced without her permission.
Thank you to all the photographers for the great images.

This e-book contains no affiliate links.

Wishful Thinking - www.wishfulthinking.co.uk

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Contents
1. Introduction: Why Coaching?

4

2. What Is Business Coaching?

7

3. Coaching Is Not Training, Mentoring or Counselling

10

4. Different Types of Coaching

12

5. The External Coach or Coaching Consultant

15

6. The Manager as Coach

17

7. Coaching and Leadership

21

8. Key Coaching Skills

25

9. The GROW Coaching Model

30

10. Formal and Informal Coaching

32

11. How Coaching Creates Creative Flow

36

12. The Business Impact of Coaching

40

13. Why Coaching Matters to Creative Companies

44

14. Recommended Coaching Books