Creative Technology Swot
CREATIVE TECHNOLOGY LTD.
SWOT Analysis
SWOT ANALYSIS
Creative Technology Ltd. is a provider of products for personal computers (PC) and lifestyle digital entertainment products. Its products are used in an array of solutions for PC entertainment, education, music, Internet applications and services and productivity tools markets. Creative’s product line includes an array of PC upgrades, such as Sound Blaster audio cards, multi-channel speakers, lifestyle digital entertainment products (such as the NOMAD line of portable digital audio players and PC-CAM/DC-CAM and WebCam digital cameras) and a mix of other products, including three-dimensional (3-D) graphics cards, modems, software, musical instruments, computer mice and keyboards. The company markets its products to consumers and system integrators, with worldwide distribution through traditional marketing channels, original equipment manufacturers (OEMs) and the Internet under a variety of trademarks, including the Blaster and MuVo family names.
Strengths
Sound Blaster Strategic alliances Strengthening distribution network Strong balance sheet as well as proven R&D skills
Weaknesses
Audio product sales 3Dlabs Problems in transition to digital lifestyle products
Opportunities
New product launches Personal digital entertainment market Broadband CAD and DCC growth opportunities
Threats
Exchange rate fluctuations Economic conditions Competition
Strengths
Sound Blaster The company’s most successful and well known product, Sound Blaster audio cards, have an installed base of over 120 million customers whose PCs are equipped with the card. The card is the industry standard and with more than 70% of PC audio
Creative Technology Ltd. © Datamonitor Page 5
CREATIVE TECHNOLOGY LTD.
SWOT Analysis
systems worldwide built on Creative’s Sound Blaster technology, Sound Blaster compatibility is mandatory for most PC-enhanced software sound systems. The success of Sound Blaster has helped Creative
SWOT Analysis
SWOT ANALYSIS
Creative Technology Ltd. is a provider of products for personal computers (PC) and lifestyle digital entertainment products. Its products are used in an array of solutions for PC entertainment, education, music, Internet applications and services and productivity tools markets. Creative’s product line includes an array of PC upgrades, such as Sound Blaster audio cards, multi-channel speakers, lifestyle digital entertainment products (such as the NOMAD line of portable digital audio players and PC-CAM/DC-CAM and WebCam digital cameras) and a mix of other products, including three-dimensional (3-D) graphics cards, modems, software, musical instruments, computer mice and keyboards. The company markets its products to consumers and system integrators, with worldwide distribution through traditional marketing channels, original equipment manufacturers (OEMs) and the Internet under a variety of trademarks, including the Blaster and MuVo family names.
Strengths
Sound Blaster Strategic alliances Strengthening distribution network Strong balance sheet as well as proven R&D skills
Weaknesses
Audio product sales 3Dlabs Problems in transition to digital lifestyle products
Opportunities
New product launches Personal digital entertainment market Broadband CAD and DCC growth opportunities
Threats
Exchange rate fluctuations Economic conditions Competition
Strengths
Sound Blaster The company’s most successful and well known product, Sound Blaster audio cards, have an installed base of over 120 million customers whose PCs are equipped with the card. The card is the industry standard and with more than 70% of PC audio
Creative Technology Ltd. © Datamonitor Page 5
CREATIVE TECHNOLOGY LTD.
SWOT Analysis
systems worldwide built on Creative’s Sound Blaster technology, Sound Blaster compatibility is mandatory for most PC-enhanced software sound systems. The success of Sound Blaster has helped Creative