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Creativity and Innovation in the Workplace - Nokia Case Study

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Creativity and Innovation in the Workplace - Nokia Case Study
Creativity and Innovation in the Workplace

“Identify and organisation that you consider to be innovative. Briefly describe the organisation you have chosen and its approach to innovation.”

James Devine
213733
Word Count: 2,649

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Executive Summary

This report was to investigate how the Nokia Corporation has been innovative since it was originally founded as Nokia AB in 1865. This report also looks into what Nokia has done to be considered innovative, how that innovation has paid off and what challenges the company faces now, and in the future.
The main findings were that Nokia has been very innovative politically, strategically and through new creations. The main focus of innovation was within the telecommunications industry. Nokia have manufactured some truly iconic and groundbreaking mobile phones. This report has also uncovered that Nokia has been less innovative since the mid-2000s and is beginning to fall behind competitors. This hurdle is being overcome by the company investing a lot of money into R&D and forming new alliances with other equally powerful companies.
Conclusively, Nokia is still to be considered one of the world’s top innovators in mobile technology, but has a small mountain to climb to still be considered that in the next 5 years.
The recommendations are that Nokia should continue to invest in research and development and work closely with Microsoft to create smart-phones that will come up against the Apple iPhone and Google Android systems.
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Contents

Section...........................................................................Page number

Executive Summary.......................................................2
Introduction...................................................................3
Why is Nokia


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