Creativity is your ability to imagine new concepts. It does not require value creation. That is why when we run brainstorming sessions; we do not allow concepts to be screened for merit. We are being divergent and looking for all possible ideas. Artists, musicians and designers possess powerful creative skills. They imagine and reimagine scenes and sounds from the world. They create memorable and provocative pieces. But pure creative types rarely invent anything. Creativity alone doesn't suffice for original or patentable breakthroughs. . Creativity plays an important role in both invention and innovation, but is only the front end component of each. Innovation is the process through which value is created and delivered to a community in the form of a new solution. Innovation requires both creativity and invention. But it also requires something more. To innovate, a person or an organization must marshall the resources to introduce an invention into the world. Innovation requires a team. One person does not a company make. When investors look for the next innovative business idea, they look for a core team that can work together to build the product. Innovation requires adequate funding. Whereas artists and inventors can get by on limited resources, innovators must marshall adequate resources to make their ideas real.
Invention is very distinct from innovation. When a new idea surfaces or a new patent is filed, that is an invention. Inventors often possess creative minds. It is constrained by reality. While an artist can imagine