creativity principles
CREATIVITY REPORT
1 – Introduction:
In a globalized economy increasingly competitive and complex, and where the changes are more frequent, the firms have to demonstrate a great adaptability and a high degree of agility to maintain or increase their competitiveness and their market share. The key word embedded in the daily business by most of the companies is the CREATIVITY, involving to create an environment and a process of thinking leading to the generation of new ideas relevant and feasible. This concept of creativity can be applied either in the conception and development of new products and services or in the processes of the organization. As Edward de Bono said the Creativity “is a skill and is not just about individual talent…Creativity is not only doing different but particularly creating value”.
It is obvious that a company staying on this past glories and without the willingness to change and evolve its resources, products, offers or organizational structure, takes the risk of being caught or exceeded by the market and their competitors. However, the desire to be part of a creative process is not sufficient in itself, and some conditions and good practices have to be implemented to ensure the success and adherence to the concept. The next chapter describes some of the methodologies used and the conditions leading to Creativity.
2 – Creativity definition:
Since the last century, a wide number of studies have been performed in order to understand and explain from a rational point of view what is the definition of the creativity and how it is taking place in organization and finally the key factors and methodologies promoting creativity. From these studies, a common consensus is emerging and defining the creativity with two characteristics which are originality and usefulness.
In 1961, Rhodes described the framework of the creativity in four parts (The 4P’s) : The creative Person, the creative Process, the creative Product and the
1 – Introduction:
In a globalized economy increasingly competitive and complex, and where the changes are more frequent, the firms have to demonstrate a great adaptability and a high degree of agility to maintain or increase their competitiveness and their market share. The key word embedded in the daily business by most of the companies is the CREATIVITY, involving to create an environment and a process of thinking leading to the generation of new ideas relevant and feasible. This concept of creativity can be applied either in the conception and development of new products and services or in the processes of the organization. As Edward de Bono said the Creativity “is a skill and is not just about individual talent…Creativity is not only doing different but particularly creating value”.
It is obvious that a company staying on this past glories and without the willingness to change and evolve its resources, products, offers or organizational structure, takes the risk of being caught or exceeded by the market and their competitors. However, the desire to be part of a creative process is not sufficient in itself, and some conditions and good practices have to be implemented to ensure the success and adherence to the concept. The next chapter describes some of the methodologies used and the conditions leading to Creativity.
2 – Creativity definition:
Since the last century, a wide number of studies have been performed in order to understand and explain from a rational point of view what is the definition of the creativity and how it is taking place in organization and finally the key factors and methodologies promoting creativity. From these studies, a common consensus is emerging and defining the creativity with two characteristics which are originality and usefulness.
In 1961, Rhodes described the framework of the creativity in four parts (The 4P’s) : The creative Person, the creative Process, the creative Product and the
References: AMABILE M. Teresa & KRAMER J. Steven, Inner Work Life : Understanding the Subtext of Business Performance, 2007 DE BONO Edward, Six Thinking Hats, 1985 RHODES Mel, An analysis of creativity, 1961 RICKARDS Tudor & MOGER Susan, Handbook for Creative Team Leaders, 1999 WALLAS Graham, The Art of Thought, 1926