Presented by
• M. Sultan ul Haq • M. Umair • Hafeez Hasnain • Ifqar Majeed
Riphah School of Leadership.
R S L
Letter of Transmittal
We, the students of BBA semester 4, of Riphah School of Leadership is allowed to work on the Topic.
The Crisis of the Pakistan International Airlines P.I.A
Supervisor’s Signature
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Ms Arooj Malik.
Acknowledgement
We all like to thank Ms Arooj Malik to guide us and thought us very sincerely so that we are able to make this report.
Abstract
This research is done to identify the reasons for the crisis of the PIA. An airline which was once the pride of Pakistan and the favorite of expatriates all over Europe has today been placed under scrutiny. The research is also been done to create awareness among the nation to retrieve its lost status. This report also reveals the reasons which caused the organization heavy losses.
Pakistan International Airline (PIA):
Pakistan International Airlines Corporation (PIA) was the national flag carrier of the Islamic Republic of Pakistan. Founded in 1954, PIA operated both scheduled passenger and cargo services. The firm was 57% state-owned, with the remaining 43% held by private investors internal to Pakistan. PIA had been Pakistan’s only airline for over 40 years, but in 1993 Aero Asia International Ltd. was born. By 1996, however, it had captured little of the domestic or Pakistan international market (only 5% of Aero Asia’s sales were international). Two other recent entrants into the domestic market, Bhoja Airlines Pvt. LTD and Shaheen Air, had captured little of the market. The International Air Transport Association’s (IATA) latest projections indicated that passenger and cargo traffic would double in