Crisis Management: KELP Sushi Joint Case Study
UNIVERSITY OF TAMPA
KELP Sushi Joint: Crisis Management
Owner is arrested, joint is closed!
MKT500, Section N, Spring 2014
5/1/2014
The professor reserves the right to retain and publish students' work for pedagogical purposes, and student hereby acknowledges this right and waives any rights to the work.
Carley Donovan
Pavneet Kohli
Stephen Reyes
Magdalena Simic
Table of Contents
Author's Notes 3
1 Abstract 5
2 Objectives 5
3 Process 5
4 Relevant Theory 6
5 Questions and Answers and Other Points of Consideration 10
6 Suggested Discussion Approach 13
7 Expected Outcomes and Related Issues 14
8 Additional Sources 15
List of References 16
Author's Notes
KELP SUSHI JOINT
OWNER IS ARRESTED, JOINT IS CLOSED
So what do you do when you have only been open for less than a year and suddenly the owner is arrested? Competition for sushi customers in Tampa is very competitive. With the number of restaurants devoted to sushi as well as the number of restaurants that offer sushi in addition to their other menu, owners of sushi restaurants need to be on top of their game. In September 2013, Wesley Chiu decided to venture away from his parents' business and open up his own sushi restaurant, called KELP Sushi Joint.
Wesley grew up in the restaurant business, his parents owned many Asian restaurants including their most recent, Origami Sushi. This upbringing gave him a lot of insight and experience in regards to what customers wanted. So after completing a marketing degree at University of Florida, Wesley returned to Tampa to open his vision of fast, casual sushi. From the beginning Wesley saw that he underestimated the neighborhood of Palma Ceia and quickly had to refocus his concept of "fast". He was able to transform the restaurant into a sit-down atmosphere. In addition, Wesley looked to various internet outlets to promote his restaurant. He ran a deal on Living Social that lasted until the end of January of
KELP Sushi Joint: Crisis Management
Owner is arrested, joint is closed!
MKT500, Section N, Spring 2014
5/1/2014
The professor reserves the right to retain and publish students' work for pedagogical purposes, and student hereby acknowledges this right and waives any rights to the work.
Carley Donovan
Pavneet Kohli
Stephen Reyes
Magdalena Simic
Table of Contents
Author's Notes 3
1 Abstract 5
2 Objectives 5
3 Process 5
4 Relevant Theory 6
5 Questions and Answers and Other Points of Consideration 10
6 Suggested Discussion Approach 13
7 Expected Outcomes and Related Issues 14
8 Additional Sources 15
List of References 16
Author's Notes
KELP SUSHI JOINT
OWNER IS ARRESTED, JOINT IS CLOSED
So what do you do when you have only been open for less than a year and suddenly the owner is arrested? Competition for sushi customers in Tampa is very competitive. With the number of restaurants devoted to sushi as well as the number of restaurants that offer sushi in addition to their other menu, owners of sushi restaurants need to be on top of their game. In September 2013, Wesley Chiu decided to venture away from his parents' business and open up his own sushi restaurant, called KELP Sushi Joint.
Wesley grew up in the restaurant business, his parents owned many Asian restaurants including their most recent, Origami Sushi. This upbringing gave him a lot of insight and experience in regards to what customers wanted. So after completing a marketing degree at University of Florida, Wesley returned to Tampa to open his vision of fast, casual sushi. From the beginning Wesley saw that he underestimated the neighborhood of Palma Ceia and quickly had to refocus his concept of "fast". He was able to transform the restaurant into a sit-down atmosphere. In addition, Wesley looked to various internet outlets to promote his restaurant. He ran a deal on Living Social that lasted until the end of January of
References: Bedenbaugh, L. (2014, February 15). KELP Situation. (S. Reyes, Interviewer) Chiu, W. (2013). Philosophy. Retrieved March 10, 2014, from Kelp Sushi: http://kelpsushi.com/philosophy/ Crisis Marketing. (n.d.). Crisis marketing and Reputation. Retrieved April 15, 2014, from Reputation Management For: http://www.reputationmanagementfor.com/crisis-marketing/crisis-marketing-a-reputation.html Lamb, C. W., Hair, J. F., & McDaniel, C. (2013). MKTG 7 (7th Edition ed.). Mason, OH: South-Western.