BACKGROUND
Significant health disparities between rural and urban populations have been a major concern in the United States. One prominent factor contributing to the disparities is lack of access to quality care in rural areas which is closely associated with challenges faced by rural health care providers (National Rural Health Association, 2007). Rural hospitals are the key health care provider in rural areas, offering essential health care services to nearly 54 million people (American Hospital Association, 2006). They face a series of challenges such as workforce shortages, rise in health care costs, difficulty in finding access to capital, difficulty in purchasing new technology, small size, limited assets and financial reserves, and a higher proportion of older residents resulting in higher number of Medicare patients than those in urban areas (Rural Assistance Center-Hospitals, 2012). Rural Healthy People 2010 reported that only 10% of physicians practice in rural America despite the fact that nearly one-fourth of the population lives there. In addition, over the past 25 years more than 470 rural hospitals have closed (Southwest Rural Health Research Center, 2003). "Eye on Health" by the Rural Wisconsin Health Cooperative reported that the population of rural areas is 18% seniors, and 14% below the poverty level (Rural Wisconsin Health Cooperative, 2002). A key contributing factor for substantial increase in number of rural hospital closures during the 1980s is the restructuring of the Medicare reimbursement policies in the 1980s from a cost-based system to a prospective payment system (PPS) (Capalbo S, Kruzich T & Heggem C., 2002). For an average rural hospital, nearly 60% of its revenue comes from the Medicare and Medicaid programs which is about 10% higher than for the average urban hospital (Mohr P, Franco S, Blanchfield B, Cheng M, and Evans W., 1999). Under the PPS,
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