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Critical analyse of the external and internal environments of
Ford Motor Company!
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TABLE OF CONTENTS 1.
Introduction ................................................................................................................. 3 2.
Background of Ford Motor Company ......................................................................... 3 3. External environments of Ford .................................................................................... 4 3.1 Political factors ................................................................................................................ 4 3.2 Economic factors ............................................................................................................. 4 3.3 Social factors ................................................................................................................... 5 3.4
Technological factors ...................................................................................................... 5 4. Internal environments of Ford ..................................................................................... 6 4.1
Strengths .......................................................................................................................... 6 4.2
Weaknesses ..................................................................................................................... 6 4.3
Opportunities ................................................................................................................... 6 4.4
Threats ............................................................................................................................. 7 5.
Strategies for Ford in the next five years ..................................................................... 7 6.
Conclusion ................................................................................................................... 8