Critical Analysis of Challenges Facing Global Business
Assignment 1.
Putra International College
(Troy University)
Masters of Business Administration (MBA)
International Marketing
Lecturer / Course Coordinator: Dr. Alfred Chei
Student: Sonibare Mumin Adesola
Passport Number: A00966431
Date of Submission: April 25, 2011
Critical Analysis of Challenges Involved in Global Business: A Case Study of McDonald’s
With the advent of new millennium, the business world has come to face more stark reality about the new order of business concerns. More and more businesses have to be done across different borders in the form of globalization. In a wide range of industries, from automobiles to food and clothing, firms face the pressures of global competition at home, as well as, in international markets.
A very simple and concise description of international marketing is: “all activities needed to create, ship, and sell goods and services across national borders.” (Dlabay, L. R. & Scott, J. C., 2006. International Business. 3rd Ed. Thomson South Western, 2006). It is also called global business, international trade, and foreign trade.
Different firms, both large and small, have different challenges to face as partakers in the global business, and varying strategies and methods have to be applied by them.
Against the foregoing background, in this paper, attempts are made to analyze various challenges that McDonald’s, a foremost fast food retailer in the world, has faced in the cause of its global business, and related to expected challenges as espoused in the theories of international marketing, while solutions and recommendations are proffered.
Company Background
McDonalds has a hugely rich history spanning about 56 years of existence, and indeed, in April 15, 2005, the company celebrated its 50th anniversary of serving various delicious menu items to a lot of customers all around the globe.
Putra International College
(Troy University)
Masters of Business Administration (MBA)
International Marketing
Lecturer / Course Coordinator: Dr. Alfred Chei
Student: Sonibare Mumin Adesola
Passport Number: A00966431
Date of Submission: April 25, 2011
Critical Analysis of Challenges Involved in Global Business: A Case Study of McDonald’s
With the advent of new millennium, the business world has come to face more stark reality about the new order of business concerns. More and more businesses have to be done across different borders in the form of globalization. In a wide range of industries, from automobiles to food and clothing, firms face the pressures of global competition at home, as well as, in international markets.
A very simple and concise description of international marketing is: “all activities needed to create, ship, and sell goods and services across national borders.” (Dlabay, L. R. & Scott, J. C., 2006. International Business. 3rd Ed. Thomson South Western, 2006). It is also called global business, international trade, and foreign trade.
Different firms, both large and small, have different challenges to face as partakers in the global business, and varying strategies and methods have to be applied by them.
Against the foregoing background, in this paper, attempts are made to analyze various challenges that McDonald’s, a foremost fast food retailer in the world, has faced in the cause of its global business, and related to expected challenges as espoused in the theories of international marketing, while solutions and recommendations are proffered.
Company Background
McDonalds has a hugely rich history spanning about 56 years of existence, and indeed, in April 15, 2005, the company celebrated its 50th anniversary of serving various delicious menu items to a lot of customers all around the globe.
References: 1. Dlabay, L. R. & Scott, J. C., 2006. International Business. 3rd ed. Thomson South Western, 2006. pgs 7, 8, 9, 14, 15, 16, 17, 18 & 19. 2. Hill, W. L. Charles, 2007. International Business Competing in the Global Market Place. 6th ed. McGraw – HILL International Edition. McGraw Hill / Irwin 2007. 4. Mcdonalds.com. McDonald’s Strange Menu around the World. July 19, 2007. 5. McDonald’s Corporation website: www.mcdonalds.com. (updated 2007) 6 March 04, 2008. Available at: McDonald’s Corporation – A Case Study. Case Date: December 10, 2003 Available at: