Critical Discourse Analysis
This paper will conduct a critical discourse analysis on North American media coverage of the World Indigenous Games.
Jiwani and Young (2006) offer a helpful framework for a methodical approach to exploring Indigenous representations in media. In their article on the missing and murdered women of Vancouver’s Eastside, they studied 128 newspaper articles over the course of five years in order to uncover patterns on how Indigenous people are framed in the media. The article clearly states that the sites for analysis were selected using a database search. Their objective was to observe discursive practices that position Indigenous people within society, particularly in ways that support hegemonic values. Drawing on Jiwani and Young’s study, …show more content…
The articles were selected in order to provide different perspectives on the event, which are useful in gaining a broad sampling of the rhetoric used to report on the event. Included in the articles are images depicting various sporting events. A brief semiotic analysis will be included in order to investigate the meanings of the images and gain a thorough understanding of the possible implications of the media coverage of the event.
Gaines wrote an article for Business Insider that was published on November 7, 2015, entitled “Incredible pictures from the first World Indigenous Games held in Brazil”. The publication begins with a short introduction, followed by twenty-eight photographs of various participants at the Games. Each photograph is captioned by Gaines, which provides a brief description of the image.
The brief introduction to the article provides limited information on the Games, and equates this event to the Olympics. Gaines states, “The World Indigenous Games — aka the Indigenous Olympics — is like other Olympic games, with a variety of sports, opening and closing ceremonies, and participants from all over the world”. This statement is over-simplified and tells the readers nothing about the true nature of the games. He does not mention which sports are included, which Indigenous groups are involved, and the political context from which the Games
Jiwani and Young (2006) offer a helpful framework for a methodical approach to exploring Indigenous representations in media. In their article on the missing and murdered women of Vancouver’s Eastside, they studied 128 newspaper articles over the course of five years in order to uncover patterns on how Indigenous people are framed in the media. The article clearly states that the sites for analysis were selected using a database search. Their objective was to observe discursive practices that position Indigenous people within society, particularly in ways that support hegemonic values. Drawing on Jiwani and Young’s study, …show more content…
The articles were selected in order to provide different perspectives on the event, which are useful in gaining a broad sampling of the rhetoric used to report on the event. Included in the articles are images depicting various sporting events. A brief semiotic analysis will be included in order to investigate the meanings of the images and gain a thorough understanding of the possible implications of the media coverage of the event.
Gaines wrote an article for Business Insider that was published on November 7, 2015, entitled “Incredible pictures from the first World Indigenous Games held in Brazil”. The publication begins with a short introduction, followed by twenty-eight photographs of various participants at the Games. Each photograph is captioned by Gaines, which provides a brief description of the image.
The brief introduction to the article provides limited information on the Games, and equates this event to the Olympics. Gaines states, “The World Indigenous Games — aka the Indigenous Olympics — is like other Olympic games, with a variety of sports, opening and closing ceremonies, and participants from all over the world”. This statement is over-simplified and tells the readers nothing about the true nature of the games. He does not mention which sports are included, which Indigenous groups are involved, and the political context from which the Games