Critical Discuss on the Rational and Effectiveness of the “Aqaba Tourism Marketing Strategy 2010-2015”

INDIVIDUAL ASSIGNMENT

Critical Discuss on the Rational and Effectiveness of the
“Aqaba Tourism Marketing Strategy 2010-2015”

Module Title:
Contemporary Hospitality and Tourism Marketing 2010
Table of Contents

| |Table of Contents................................................................................................. |2 |
|1. |Introduction.......................................................................................................|3 |
| |. | |
|2. |Market Analysis.................................................................................................. |4 |
|3. |Strategic Aims and Objectives.......................................................................... |6 |
|- |Vision.............................................................................................................|6 |
| |...... | |
|- |Priorities.........................................................................................................|6 |
| |...... | |
|- |Segments to Target............................................................................................... |6 |
|- |Position...........................................................................................................|7 |
| |...... | |
|4. |The Marketing Mix Strategy.............................................................................

References: HEALEY M., What is branding? (2008), Switzerland: RotoVision Book, p. 6 OXFORD BUSINESS GROUP, The Report: Jordan 2008 (2008), Oxford Business Group publishing, p. 200 RIES A., TROUT J., Positioning: the battle for your mind (2001), USA: McGraw-Hill Companies, p. IX-X SABRAUTZKI S., Strategies, Mission, Vision, Goals. Seminar Paper (2009), Germany: Druck und Bindung: Books on Demand GnbH, p. 2 WALKER J., FORESTONE M., Jordan (Country guide) (2009), Lonely Planet publishing, p. 279 http://www.expedia.com/Aqaba-Hotels.d409.Travel-Guide-Hotels# http://www.expedia.com/Eilat-Hotels.d1170.Travel-Guide-Hotels http://www.greenkey-jordan.jreds.org/public/English.aspx?site_id=1&page_id=388&Menu_ID=24 http://www.siyaha.org/siyaha_news/388