Critical Success Factors of Mobile Telephony Companies
CRITICAL SUCCESS FACTORS OF THE MOBILE TELEPHONY COMPANIES OPERATING IN THE EASTERN REGION
BY : AMARTYA DHAR(08BS0000240) ICFAI BUSINESS SCHOOL
10.12.09
CRITICAL SUCCESS FACTORS OF MOBILE TELEPHONY COMPANIES OPERATING IN THE EASTERN REGION
SUBMITTED BY : AMARTYA DHAR(08BS0000240) SUBMITTED TO :PROF BHASKAR BASU
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ABSTRACT:
India, the world’s fastest-growing mobile services market, has added a record 16.02 million new wireless subscribers in March 2009, which are the highest ever additions in a single month till now. As the country continues to add around 10-11 million new connections each month, the target of 500 million telephone subscribers by 2010 is expected to be met in advance.
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INTRODUCTION: The Indian mobile telephony industry is highly competitive with increasing number of players the companies are on the lookout for factors differentiating their service from the competitors. When a business takes a product to market, whether it is a basic product like corn or a highly engineered offering like the digital camera the company must make the product itself compelling (Frances X.Frei HBR April 2008). With price cuts and attractive rental schemes being offered by each and every service provider the two above mentioned factors are no longer the factors which can guarantee a large consumer base .That is why the mobile telephony companies are continuously on the lookout for factors which can give them a competitive edge. This project is an effort to find out the critical success factors which are necessary for the success of a mobile telephony company in the present scenario. The data have been collected through secondary research , primary research with the help of questionnaires was also done.
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CURRENT INDIAN TELECOM SECTOR SCENARIO: India’s telecom sector has made rapid progress since the announcement of the National Telecom Policy – 1999 (NTP-1999). Since 2000, the telecom sector has been a key contributor to the Indian
BY : AMARTYA DHAR(08BS0000240) ICFAI BUSINESS SCHOOL
10.12.09
CRITICAL SUCCESS FACTORS OF MOBILE TELEPHONY COMPANIES OPERATING IN THE EASTERN REGION
SUBMITTED BY : AMARTYA DHAR(08BS0000240) SUBMITTED TO :PROF BHASKAR BASU
2
ABSTRACT:
India, the world’s fastest-growing mobile services market, has added a record 16.02 million new wireless subscribers in March 2009, which are the highest ever additions in a single month till now. As the country continues to add around 10-11 million new connections each month, the target of 500 million telephone subscribers by 2010 is expected to be met in advance.
3
INTRODUCTION: The Indian mobile telephony industry is highly competitive with increasing number of players the companies are on the lookout for factors differentiating their service from the competitors. When a business takes a product to market, whether it is a basic product like corn or a highly engineered offering like the digital camera the company must make the product itself compelling (Frances X.Frei HBR April 2008). With price cuts and attractive rental schemes being offered by each and every service provider the two above mentioned factors are no longer the factors which can guarantee a large consumer base .That is why the mobile telephony companies are continuously on the lookout for factors which can give them a competitive edge. This project is an effort to find out the critical success factors which are necessary for the success of a mobile telephony company in the present scenario. The data have been collected through secondary research , primary research with the help of questionnaires was also done.
4
CURRENT INDIAN TELECOM SECTOR SCENARIO: India’s telecom sector has made rapid progress since the announcement of the National Telecom Policy – 1999 (NTP-1999). Since 2000, the telecom sector has been a key contributor to the Indian
References: 1)www.trai.gov.in 2)Harvard Business Review (Article by Frances X.Frei---April 2008) 3)Harvard Business Review(Article by Christopher W.Hart---March 2007) 4)www.hindu.com 5)Competitive strategy by Michael E. Porter 6)Competitive Advantage by Michael E. Porter 24