This essay is going to look at Howard Parker et al’s (1998) theory of ‘normalisation’ and critically evaluate whether or not it still relevant in contemporary society. The essay will begin by explaining the theory in relation to how and where it developed from. The essay will move on to focus on specific aspects such as globalisation and how certain issues have affected the ‘normalisation’ of recreational drug use. The focus will then move onto describing the seven dimensions of ‘normalisation’ that Howard et al (1998) developed; drug availability, drug trying, drug use, being drug wise, future intentions, cultural accommodation of the illicit and risk taking as a life skill. These seven factors will be assessed and evaluated. From here the direction will change, as the essay focuses on the work of Shiner and Newburn (1998), offering a critical analysis of the ‘normalisation’ thesis. By the end of this essay the aim is to have evaluated Howard et al’s work and concluded with whether or not the ‘normalisation’ thesis is applicable in contemporary society.
The ‘Normalisation’ theory emerged from Parker et al in the 1990s. Two explanations that existed prior to the introduction of the ‘normalisation’ theory were the ‘Individualistic’ and ‘Sociological’ explanations (Barton, 2003). The Individualist perspective placed the individual adolescent at the centre of the phenomenon and focused on a psychoanalytical theory; whereas the Sociological explanation (also referred to as sub-cultural theory) focused more upon external factors such as socialisation and roles (Barton, 2003). These traditional ideas however were eroded through the development of Normalisation and the term became popular when referring to ‘recreational rather than problematic drug use’ (Blackman, 2004:127). With reference
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