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Crm in Marketing

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Crm in Marketing
PA Career Education & Work Standards

Lesson Planning Guide

Justifying Student’s Career Choice

Strand #13.1: Career Awareness and Preparation

CEW Standard #13.1.11E: Justify the selection of a career.

Approximate Time: Two 45-minute periods.

Prerequisite Skills

Reading, Writing, Speaking and Listening*

1.4.11 Types of Writing C. Write persuasive pieces.

Mathematics*

None

Science and Technology*

None

Career Education and Work*

None

Performance Standards

|Performance Standard |Suggested Evaluation Method |
|Justify the selection of your career as presented on the website with a score of |Product evaluation: PSSA Writing Rubric |
|“proficient.” | |

Suggested Projects

None

Multiple Intelligence Types

Verbal/Linguistic Intrapersonal

Resources

1. Website - Justification Report Guidelines http://core.ecu.edu/engl/snyderh/3880/justguide.html

2. Handout - “Example of a Justification” http://core.ecu.edu/engl/snyderh/3880/JustRpt_Website.html

3. Rubric - “PSSA Persuasive Prompt Scoring Rubric” http://students.philau.edu/kanter1953/Final%20Project/pssa.html

Equipment/Materials/Software

1. Computer with writing software Any supplier

Suggested Learning Sequence
|Strategy |Outline |Resources/Equipment |
|Performance Standard 1 | | |
|Introduction |Discuss with the students what it means to justify their career choice. |

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