Crocs Shoes Itself in Global Supply Chain
By: Hanan Alzayied
KMBS student-Kuwait-July2012
Crocs Shoes itself in Global Supply Chain
Abstract:
Crocs, Inc. is a U.S. based shoe designer, manufacturer, and retailer that launched its business in 2002 selling Crocs™ brand casual plastic clogs with straps in a variety of solid, bright colors, Crocs™ introduced an innovative shoe made of a revolutionary material called Croslite™ technology which held unique characteristics that allowed it to perform on both land and in water. The company created its own fashion phenomenon and was given the name Crocs™ after the multi-environment, amphibious nature of Crocodiles in which they add fun by designing a crocodile face logo to build a light-hearted.
This paper analysis and discusses the supply chain process of Crocs Inc. in a competitive and dynamic footwear industry. I used AHP model (Analytical Hierarchy Process) to illustrate my decision in choosing Crocs among other global brands in foot industry.
The assignment evaluates the existing supply chain of the company against its current performance and explains reasons behind high level of the inventory management.
By: Hanan Alzayied
KMBS student-Kuwait-July2012
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Introduction
Celebrating its 10th anniversary in 2012, Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offer several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love with the perfect balance of functional and emotional appeal. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 125countries around the world. The brand celebrated reaching $1 billion in annual sales in 2011.
The phenomenal success of Crocs in a
KMBS student-Kuwait-July2012
Crocs Shoes itself in Global Supply Chain
Abstract:
Crocs, Inc. is a U.S. based shoe designer, manufacturer, and retailer that launched its business in 2002 selling Crocs™ brand casual plastic clogs with straps in a variety of solid, bright colors, Crocs™ introduced an innovative shoe made of a revolutionary material called Croslite™ technology which held unique characteristics that allowed it to perform on both land and in water. The company created its own fashion phenomenon and was given the name Crocs™ after the multi-environment, amphibious nature of Crocodiles in which they add fun by designing a crocodile face logo to build a light-hearted.
This paper analysis and discusses the supply chain process of Crocs Inc. in a competitive and dynamic footwear industry. I used AHP model (Analytical Hierarchy Process) to illustrate my decision in choosing Crocs among other global brands in foot industry.
The assignment evaluates the existing supply chain of the company against its current performance and explains reasons behind high level of the inventory management.
By: Hanan Alzayied
KMBS student-Kuwait-July2012
[pic]
Introduction
Celebrating its 10th anniversary in 2012, Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offer several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love with the perfect balance of functional and emotional appeal. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 125countries around the world. The brand celebrated reaching $1 billion in annual sales in 2011.
The phenomenal success of Crocs in a
References: 1. http://www.oppapers.com/essays/Crocs-Supply-Chain/767002 (last accessed 20-July-2012) 2 3. http://www.crocsoutletinfo.com/ (last accessed 20-July-2012) 4.http://www.clarksusa.com/eng/aboutUs/aboutclarks.cfm(last accessed 21-July-2012) 5. http://www.eccousa.com/about-ecco/index.aspx (last accessed 21-July-2012) 6