Cross-Cultural Analysis of Building an Effective Motivational Process: China and Usa

National Research University – Higher School of Economics

Faculty of World Economy and International Affairs

Department of Strategic Management

Essay topic: “Cross-cultural analysis of building an effective motivational process: China and USA”

Moscow, 2013

Content

Introduction 3
Cross-cultural motivation 4
Major cross-cultural concepts 7
Building an effective model of cross-cultural motivation 10
Bibliography 13

Abstract

In the modern world it is essential to understand the cross-cultural peculiarities and manage them in order to succeed in business. It has to be done not only while negotiating, but also while being engaged in other management processes, such as: leadership, communication, decision making and problem solving and motivation. Little research has been done on cross-cultural motivation study, whereas it is the issue of utmost importance to motivate employees to work efficiently when doing business internationally. To illustrate the motivation cross-cultural process more precisely so that a real difference between cultures and types of motivations needed can be seen, this paper is concerned with two cultures, Chinese and North American.

Introduction

The paper will be organized in the following way. First, popular motivation theories will be reviewed through the lense of cross-cultural management. Secondly, major cultural concepts studying the dimensions of national culture will be introduced on the example of China and US. Thirdly, the issues listed above will be applied to suggest a model of cross-cultural motivation in the case of North American culture meeting Chinese one. And, finally, the suggested model will be justified or demolished using the cases in existing practice.

The significance of the research is confirmed by the notion that motivation process is not universal, thus is should take into account the cultural differences.

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