1. Entrance
This study’s purpose is define, discuss and evaluate cross cultural communication’s beginning, development and class the approach’s and description’s. Cross cultural communication’s main research is peoples culture which are having very different daily and community life. If this culture begins to interact the other culture it will be subject of cross cultural communication. Cross cultural communication is a very new area and it is not totally discipline.
Intercultural and Cross Cultural Communication has been developed for four reasons. These are development in communication technology, economic globalization, multiculturalism and increase in population. Development in technology increase the information market and many more product set in market expansion. After the globalization becomes a very important event in economy products and services can easily transport to other and unknown countries easily, as a result of it communication between them become a necessary tool. When population raised the communication between the cultures becomes necessary, most of the firms want to sell their product to other country where the demand can be created or not desired enough. Also population in developed country begin to fall, otherwise developing or non-developed countries population is increased so developed countries transfer labor force from them and their own culture effect and effected from the other counties
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2. The Development Of Intercultural and Cross Cultural Communication Discipline
As a academic work field development in intercultural and cross cultural communication discipline is after World War II, especially after Foreign Ministry of USA begin to train their diplomat in Foreign Service Institute. Before that some education program and foundations like Experiment in International Living- The American Institute of Foreign Trade begin to develop. Not only USA also United Nations
References: 11) Exploring Culture Theory – GLOBE, Hofstede and Trompenaars, Lisa Parrott Argosy University/Seattle Campus July, 2013 12) Trompenaars’ and Hamoden-Turner’s Seven Dimensions Of Culture, Alan S 13) Hofstede’s model of national cultural differences and their consequences:A triumph of faith – a failure of analysis, Brendan McSweeney, 2002 http://hum.sagepub.com/cgi/content/abstract/55/1/89 14)