Communication is an important mean of expressing yourself because it exists different ways of expression and so different kind of communication depending on the culture you belong to.
The way of communicating will not be the same as other countries and it is important to know some values of other cultures and so of other ways of communicating for, first of all, avoiding some misunderstandings and then knowing better some aspects of different cultures.
That is why cross-cultural communication is an essential exercise to do; a person who come from a certain country does not necessarily get the same ideas about time, death, identity, as another one from a different country because each person has its own identity. The study of cross-cultural communication is central to both theoretical and applied linguistics. Cross Cultural communication holds various differences which can be categories in visible and invisible. Communication style, attitudes towards conflicts, decision making styles, approaching to knowing and unique particular lifestyle and rules under that lifestyle are the visible differences. Beliefs, values, expectations, attitudes are the invisible aspects.
To understand the new growing norm of Cross-Cultural Communication, one needs to understand its all important dimensions, cultural diversity, need to develop awareness of individual cultures with demanded tolerance. By this any challenges could be won. It is based on knowledge of many factors, such as the other culture 's values, perceptions, manners, social structure etc. So here is a report of how this related factors work out in one of the Europe country SWITZERLAND.
Chapter-2: First Eye Towards Switzerland
Switzerland is a landlocked country in Central Europe. Neighboring countries include Austria, France, Italy, Liechtenstein, and Germany. The geography of Switzerland is mostly mountains (Alps in south, Jura in northwest) with a central plateau of rolling hills, plains, and
References: 1). http://www.ewbs.com/descr.html 2). http://smallbusiness.chron.com/importance-crosscultural-communication-initiating-new-business-relationships-15890.html 3). http://www.kwintessential.co.uk/etiquette/doing-business-switzerland.html 4). http://www.expatica.com/ch/lifestyle_leisure/lifestyle/Culture-and-social-etiquette-in-Switzerland_17598.html 5). http://businessculture.org/western-europe/business-culture-in-germany/meeting-etiquette-in-germany/