Cross Cultural Management Practices Mcdonald's
CROSS CULTURAL MANAGEMENT
Study on McDonald’s Corporation India & US culture
“Food is the oldest global carrier of culture.”
Submitted By
ShyamJS
Introduction
It is sometimes amazing how different people in other cultures behave. We tend to have a human instinct that 'deep inside' all people are the same - but they are not. Therefore, if we go into another country and make decisions based on how we operate in our own home country - the chances are we'll make some very bad decisions.
With rapid globalization the organizations are going increasingly global and cross cultural management is the need of the hour for the organizations to get adapted to global environment. Globalization has affected almost every aspect of life in almost every nation. From economic to social to culture, this widespread exchange of goods, services and ideas have influenced changes around the world. Even though the cultural influence in globalization is of slight significance to policy makers, its power has tremendous consequences to the nations involved and its people. Food is an important element in defining culture. Any changes in the foods that we eat, in its preparation, the way it is served and consumed diminishes the traditional beliefs of the people.
One of the most influential changes came with the introduction of fast food restaurants like McDonald’s into foreign countries. Transformations have taken place which could be perceived as beneficial or corrupting to that culture. Before the introduction of McDonald’s overseas, Fast food was almost unknown. McDonalds was the first company to try to export America’s love of fast food and changes in eating habits of other nations. In most communities, in fact, the McDonald’s has conformed to the local culture. The McDonald’s corporation notes that most of its overseas franchises are locally owned, and thus make efforts to buy from local communities. McDonald’s also alters its regional menus to conform to local taste.
There has
Study on McDonald’s Corporation India & US culture
“Food is the oldest global carrier of culture.”
Submitted By
ShyamJS
Introduction
It is sometimes amazing how different people in other cultures behave. We tend to have a human instinct that 'deep inside' all people are the same - but they are not. Therefore, if we go into another country and make decisions based on how we operate in our own home country - the chances are we'll make some very bad decisions.
With rapid globalization the organizations are going increasingly global and cross cultural management is the need of the hour for the organizations to get adapted to global environment. Globalization has affected almost every aspect of life in almost every nation. From economic to social to culture, this widespread exchange of goods, services and ideas have influenced changes around the world. Even though the cultural influence in globalization is of slight significance to policy makers, its power has tremendous consequences to the nations involved and its people. Food is an important element in defining culture. Any changes in the foods that we eat, in its preparation, the way it is served and consumed diminishes the traditional beliefs of the people.
One of the most influential changes came with the introduction of fast food restaurants like McDonald’s into foreign countries. Transformations have taken place which could be perceived as beneficial or corrupting to that culture. Before the introduction of McDonald’s overseas, Fast food was almost unknown. McDonalds was the first company to try to export America’s love of fast food and changes in eating habits of other nations. In most communities, in fact, the McDonald’s has conformed to the local culture. The McDonald’s corporation notes that most of its overseas franchises are locally owned, and thus make efforts to buy from local communities. McDonald’s also alters its regional menus to conform to local taste.
There has
References: 1. www.mcdonalds.com 2. http://en.wikipedia.org/wiki/McDonald%27s_legal_cases 3. ICFAI centre for management research journal 4. “Give me a big Mac-but hold the beef”- Luke Harding- The Guardian-December 2000 5. “Indian McAnger” - The Guardian - May 2001 6. “India has no beef with fast food chains” - Financial Times - March 2003 7. Friday, May 4, 2001 in the Boston Globe 8. www.mcdonalds.ca 9. Eric Schlosser 's - Fast Food Nation (Houghton-Mifflin, 2001)