INTODUCTION
CHAPTER II
INTERNAL ASSESMENT
2.1 Financial Ratio of Hershey’s Food Corporation
2.2 Organizational Chart of Hershey’s Food Corporation
2.3 Market Positioning of Hershey’s Food Corporation
2.4 Marketing Strategy of Hershey’s Food Corporation
2.5 Map Locating of Hershey’s Food Corporation
2.6 Web-site and E-commerce of Hershey’s Food Corporation
2.7 Value of the Firm Analysis of Hershey’s Food Corporation
2.8 Strenght and Weaknesses of Hershey’s Food Corporation
2.9 IFE of Hershey’s Food Corporation
CHAPTER III
EXTERNAL ASSESMENT
3.1 Major Competitors of Hershey’s Food Corporation
3.2 Competitive Profile Matrix of Hershey’s Food Corporation
3.3 Key Industry Trends and Key External Trends of Hershey’s Food Corporation
3.4 Opportunities and Threats of Hershey’s Food Corporation
3.5 EFE of Hershey’s Food Corporation
CHAPTER IV
STRATEGY FORMULATION
4.1 SWOT Matrix of Hershey’s Food Corporation
4.2 SPACE Matrix of Hershey’s Food Corporation
4.3 BCG Matrix of Hershey’s Food Corporation
4.4 IE Matrix of Hershey’s Food Corporation
4.5 Grand Strategy Matrix of Hershey’s Food Corporation
4.6 QSPM of Hershey’s Food Corporation
CHAPTER V
STRATEGY IMPLEMENTATION
5.1 EPS/EBIT Analysis of Hershey’s Food Corporation
-Earnings Before Interest & Tax - EBIT
An indicator of a company 's profitability, calculated as revenue minus expenses, excluding tax and interest. EBIT is also referred to as "operating earnings", "operating profit" and "operating income", as you can re-arrange the formula to be calculated as follows:
|EBIT = |Revenue - Operating Expenses |
Also known as Profit Before Interest & Taxes (PBIT), and equals Net Income with interest and taxes added back to it.
In other words, EBIT is all profits before taking into account interest payments and income taxes. An important factor contributing to the widespread use of EBIT is the way
Bibliography: www.hersheys.com www.nestle.in www.mars.com