Cruise Market
In this essay I am going to explain the development of the cruise market. I am going to look for sources on the internet and in travel and tourism books as well as using information given by John Marshall.
Socio-economic changes
People had more money, industrial revolution, the war, the post war recovery, airplane industry, in the 80’s
The industrial revolution made a rise of wealthy people, large passenger ships for the economic and social elite – they were travelling to exotic countries. But after World War II, the development of air travel dented the growth of cruising, as it became more fashionable to use passenger aircraft. The post war recovery in 1960 has made Cruises to become popular with people in their middle ages and as a winter sun destination. In the late 1960’s the airplane industry took off which caused a decline in cruises. Since the 80’s the sector has increased steadily at an estimated annual growth rate of 8%.
Changes in technology
Cruise companies are starting to incorporate next generation IT technology and telecommunication systems that are virtually invisible – and the best thing is, it is not just the staff reaping the rewards, it is for passengers too.
So, what are some of the innovations on the market? For It is about making significant investments in software applications that focus on guest information, their cruising preferences and their onboard spending behaviour, for example, technology in place that lets staff identify if a guest likes a glass of milk every night, soft pillows on their beds, or chocolate mints left in their rooms..
But how do they get this kind of information? "The ships" Fleet Management System polls the fleet on a nightly basis. The information is then fed into the Customer Relationship Management application. These reports carry demographics: nationality, age and gender. They can also bring up a guest receipt, which identifies where money is being spent, what excursions are being taken – and
Socio-economic changes
People had more money, industrial revolution, the war, the post war recovery, airplane industry, in the 80’s
The industrial revolution made a rise of wealthy people, large passenger ships for the economic and social elite – they were travelling to exotic countries. But after World War II, the development of air travel dented the growth of cruising, as it became more fashionable to use passenger aircraft. The post war recovery in 1960 has made Cruises to become popular with people in their middle ages and as a winter sun destination. In the late 1960’s the airplane industry took off which caused a decline in cruises. Since the 80’s the sector has increased steadily at an estimated annual growth rate of 8%.
Changes in technology
Cruise companies are starting to incorporate next generation IT technology and telecommunication systems that are virtually invisible – and the best thing is, it is not just the staff reaping the rewards, it is for passengers too.
So, what are some of the innovations on the market? For It is about making significant investments in software applications that focus on guest information, their cruising preferences and their onboard spending behaviour, for example, technology in place that lets staff identify if a guest likes a glass of milk every night, soft pillows on their beds, or chocolate mints left in their rooms..
But how do they get this kind of information? "The ships" Fleet Management System polls the fleet on a nightly basis. The information is then fed into the Customer Relationship Management application. These reports carry demographics: nationality, age and gender. They can also bring up a guest receipt, which identifies where money is being spent, what excursions are being taken – and