Cruise Ship

A cruise is providing customers with an experience of a lifetime. The company seeks to fulfill the following needs of the customers to the extent of delighting them:
• Customer Service
• Delivering on its Promise

 MARKET TRENDS:
The tourism industry has been growing at a high rate for the last few years. Due to busy lives, people are willing to spend more on vacations than anything else. Though most vacation packages are costly, but they provide a feeling of satisfaction and serve as a source of relaxation. The factors mainly included in these trends are family comfort, a feeling of togetherness and willingness to spend on vacations.

 MARKET GROWTH:
The market’s growth is steady and present throughout the world. The frequent growth of busy routines and hectic travel schedules has given rise to the need to take a trip just to slow down and enjoy. Cruise ship will provide them the opportunity to relax and discover. For this very reason the market growth will increase and consumers will rediscover the joy of traveling and vacations.

SWOT ANALYSIS

 CRUISE LINE STRENGTHS:
 Long port stays
 Imaginative and stunning itineraries
 Superb golf, full size tennis court and sports facilities
 Worlds ‘Greenest’ Cruise Ship

 CRUISE SHIP STRENGTHS:
 Loyal Cooperative
 Adaptability
 Perceptiveness
 Concern
 Enjoyable Routine
 Sensitivity to Customer Feelings

 WEAKNESSES:
 Limited number of activity hours
 A large ship to handle

 OPPORTUNITIES:
 Increase its network
 Offer more elite class services
 Capture other segments

 THREATS:
 New competitors
 Skyrocketing prices of oil is making it difficult to provide an affordable exclusive voyage and the increase in prices has led to shrinking customer pool
 Dubai is now losing its charm and we must change a routine that is becoming dull and monotonous and must explore new opportunities
 A 20 – 25 day journey is not easy for the executives who have a tight