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Cruise Syllabus

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Cruise Syllabus
PINES CITY COLLEGES
COLLEGE OF TOURISM AND HOSPITALITY MANAGEMENT

COURSE SYLLABUS IN TM 412
1st SEMESTER SY 2011-2012

PCC PHILOSOPHY

Pines City Colleges believes that education makes a man and that a holistic education brings about the most desirable changes in an individual’s personal and professional life.

Vision of CTHRM

CTHRM envisions to be one of the top school of choice in the tourism and hospitality studies – focused on delivering exceptional education through research and productivity to the development of highly competent and committed students and graduated who will serve as ambassadors in the development and enhancement of life.

Mission of CTHRM

CTHRM aims to provide consistent and reliable quality services to our students by understanding their individual needs, clearly defining our roles and responsibilities, by empowering our staff, by demanding accountability and by measuring our effectiveness.

I. COURSE TITLE: CRUISE SALES AND MANAGEMENT

II. COURSE DESRIPTION:

This course explores the travel industry by developing an understanding of the reference materials used to market cruise for domestic and international destinations.

Course Credit: 3 units lecture
Contact Hours: 3 hours lecture/week 54 hours of lecture/term

III. COURSE RATIONALE
Cruising has been considered a global phenomenon; statistic shows the growing popularity of the cruise industry. This course aims to study the essential feature of cruises and how it contributes to the Tourism Industry. IV. COURSE OBJECTIVES By the end of the course, students should be able to: 1. Analyze the past, present and future of the cruise industry; 2. Analyze the services of the cruise industry from a traveler’s perspective. Identify routes, schedules, fare specials, and vacation packages; 3. Reflect on the issues affecting the cruise line industry and explain the psychology of selling cruises to prospective clients; 4. Observe


Bibliography: Baird, C. (2006). The Development and Growth of the Cruise Industry, Butterman – Heinemann [Instructor’s Copy] Dervaes, C Dickinson, V. (2006) Selling the Sea – An Inside Look at the Cruise Industry, 2nd Edition, John Wiley & Sons, Inc. [Instructor’s Copy] Gibson, A Mancini, C. (2004) Cruising – A Guide to the Cruise Line Industry, 2nd Edition, Cengage Learning Asia Pte Ltd. [Instructor’s Copy] Maxtone, G
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