Crunchy Frappe Questionaire
CUSTOMER SATISFACTION QUESTIONNAIRE FOR THE NEW PRODUCT “CRUNCHY FRAPPE” BY CAFÉ COFFEE DAY
Dear Sir/Madam We at Café Coffee Day are constantly striving to provide quality food and excellent food service. This survey is part of the process. Please help us to do this by completing this questionnaire and the success of this will depend on your true and clear response.
1. How often do you visit CCD? (Put a tick mark against the right option) Every Day 2-3 times a week Once a week Once a month Rarely
2. How many people do you visit CCD with? Single As a Pair Group of 3-4 More than 5
3. What time of the day you visit CCD? Before 12pm 12pm to 3pm 3pm to 8pm After 8pm
4. Have you got introduced to our new product, CRUNCHY FRAPPE at CCD? Yes If Yes move to the 6th question If No are you willing to try the newly launched product CRUNCHY FRAPPE Yes No No
5. If No please specify the reason for disinterest Loyal to a Preferred Beverage, which is . . . . . . . . . . . . . . . . . . . . . . . . . . . . I don’t like the Flavour of Oreo I don’t consider it Value for Money I don’t prefer the Cold coffee category Waiting for others opinions (hesitant to be the first time users) I don’t like the presentation/visual appeal of the product Others (Please Specify) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
6. How did you get introduced to CRUNCHY FRAPPE? Word of Mouth CCD Staff Promotion In Cafe marketing communication
Digital Medium Print Media Outdoor Advertising (Bus Shelters) (Please tick on the specific Medium: Email, Social networking site, Website, Others . . . . . . . . . . . . . . .) 7. What were reasons for trying CRUNCHY FRAPPE? (Rank on a scale of 1 to 6 where 1 highest rank & 6 lowest rank, please do not repeat the ranks) a) I like the Flavour of Oreo b) I consider it as Value for Money c) I like the Cold Coffee Category d) Trial Purpose e) I liked the presentation/Visual Appeal f) Due to the Combo Offer provided
Dear Sir/Madam We at Café Coffee Day are constantly striving to provide quality food and excellent food service. This survey is part of the process. Please help us to do this by completing this questionnaire and the success of this will depend on your true and clear response.
1. How often do you visit CCD? (Put a tick mark against the right option) Every Day 2-3 times a week Once a week Once a month Rarely
2. How many people do you visit CCD with? Single As a Pair Group of 3-4 More than 5
3. What time of the day you visit CCD? Before 12pm 12pm to 3pm 3pm to 8pm After 8pm
4. Have you got introduced to our new product, CRUNCHY FRAPPE at CCD? Yes If Yes move to the 6th question If No are you willing to try the newly launched product CRUNCHY FRAPPE Yes No No
5. If No please specify the reason for disinterest Loyal to a Preferred Beverage, which is . . . . . . . . . . . . . . . . . . . . . . . . . . . . I don’t like the Flavour of Oreo I don’t consider it Value for Money I don’t prefer the Cold coffee category Waiting for others opinions (hesitant to be the first time users) I don’t like the presentation/visual appeal of the product Others (Please Specify) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
6. How did you get introduced to CRUNCHY FRAPPE? Word of Mouth CCD Staff Promotion In Cafe marketing communication
Digital Medium Print Media Outdoor Advertising (Bus Shelters) (Please tick on the specific Medium: Email, Social networking site, Website, Others . . . . . . . . . . . . . . .) 7. What were reasons for trying CRUNCHY FRAPPE? (Rank on a scale of 1 to 6 where 1 highest rank & 6 lowest rank, please do not repeat the ranks) a) I like the Flavour of Oreo b) I consider it as Value for Money c) I like the Cold Coffee Category d) Trial Purpose e) I liked the presentation/Visual Appeal f) Due to the Combo Offer provided