Vida Skudiene Vilte Auruskeviciene, (2012),"The contribution of corporate social responsibility to internal employee motivation", Baltic Journal of Management, Vol. 7 Iss 1 pp. 49 - 67
1.2 Introduction
This article shows that the positive contribution of CSR to the internal staff. It was found that the reason for encouraging the employees motivation is corporate social responsibility.
1.3 Aims and Research Methods
In the survey, 274 staff come from the largest company of Lithuania to undertook the CSR events. The research hypotheses were tested using correlation and regression analysis using factor scores from a principal component factor analysis.
1.4 Scope – Analysis, Findings and Results
The findings of the paper is proposed that external and internal of the corporate social responsibility positively related to the staff motivation. Internal corporate social responsibility is considered to be a more useful correlation to motivate the internal employee than external CSR. For the external CSR, customer related activities showed that internal staff motivation is stronger than local groups and business associates concerning CSR activities. It was found that the relation between the internal staff motivation and business associates related CSR activities is the weakest.
1.5 Usefulness
Managers could solve the practical problems through using this research, and they could facilitate employee internal motivation by using the areas of corporate social responsibility in order to increasing the interests of the company.
1.6 Limitation
This article is restricted to one country, so further studies are necessary to be carried out in other countries. The researches conducted during economical recession. For general results of the assessment, it is recommended to do the research again and again in a steady economy circumstance.
1.7 Critiques and Challenges
The paper of the author pointed out the important relationship between the internal