Csr at Itc
Assignment on
Corporate Social Responsibility at
Indian Tobacco Company
Submitted By:
Niladri Dutta (17)
Debanjan Bhattacharyya (19)
Shree Shreast (32)
K Madhu (30)
Rashi Singh (43)
CSR at ITC
Abstract
The paper analyzes CSR activities of ITC ltd. (100th year) through strategic lens.ITC Limited (BSE: 500875) is a conglomerate with headquarters in Kolkata (India), having turnover of Rs.26, 259 crores, pretax profits Rs.6015 crores, has initiated a number of corporate social responsibility initiatives spread over 4 decades. Its market capitalization exceeds Rs. 100,000 crores. It started off as the Imperial Tobacco Company Ltd, A British owned company in Calcutta in 1910, as a single product company... It had successfully expanded its markets through market penetration & development and product development strategies and emerged as a leader in industry. After Independence the Government of India’s policies have put then Foreign Company in a disadvantageous position due to continuous hike in excise duties, the Foreign Exchange Regulation Act 1973 & regulatory pressure to reduce foreign ownership, etc .They changed name to India Tobacco Company ltd in 1970 and Indian share capital increased to 40% in 1974.the name changed to I.T.C Limited in line with their diversification strategies in view of changing enviournment. In 1975 they entered into Hotel business, followed by entry into paperboard business in 1977 ITC witnessed feverish strategic activities. Shri Y.C Deveshwar took over as chairman in 1996. ITC moved rapidly to apply the economic momentum of e-Chou pal (2000) to solve urgent social and environmental tasks. ITC launched Mission “Sunehra Kal”, a rural capacity building programmed fostering local initiatives to develop water and forest resources, open up new non-farm livelihoods, empower women economically and expand primary education. ITC 's aspiration to be an exemplar in sustainability practices is manifest in its status
Corporate Social Responsibility at
Indian Tobacco Company
Submitted By:
Niladri Dutta (17)
Debanjan Bhattacharyya (19)
Shree Shreast (32)
K Madhu (30)
Rashi Singh (43)
CSR at ITC
Abstract
The paper analyzes CSR activities of ITC ltd. (100th year) through strategic lens.ITC Limited (BSE: 500875) is a conglomerate with headquarters in Kolkata (India), having turnover of Rs.26, 259 crores, pretax profits Rs.6015 crores, has initiated a number of corporate social responsibility initiatives spread over 4 decades. Its market capitalization exceeds Rs. 100,000 crores. It started off as the Imperial Tobacco Company Ltd, A British owned company in Calcutta in 1910, as a single product company... It had successfully expanded its markets through market penetration & development and product development strategies and emerged as a leader in industry. After Independence the Government of India’s policies have put then Foreign Company in a disadvantageous position due to continuous hike in excise duties, the Foreign Exchange Regulation Act 1973 & regulatory pressure to reduce foreign ownership, etc .They changed name to India Tobacco Company ltd in 1970 and Indian share capital increased to 40% in 1974.the name changed to I.T.C Limited in line with their diversification strategies in view of changing enviournment. In 1975 they entered into Hotel business, followed by entry into paperboard business in 1977 ITC witnessed feverish strategic activities. Shri Y.C Deveshwar took over as chairman in 1996. ITC moved rapidly to apply the economic momentum of e-Chou pal (2000) to solve urgent social and environmental tasks. ITC launched Mission “Sunehra Kal”, a rural capacity building programmed fostering local initiatives to develop water and forest resources, open up new non-farm livelihoods, empower women economically and expand primary education. ITC 's aspiration to be an exemplar in sustainability practices is manifest in its status
References: http:// http://www.itcportal.com/ http://www.karmayog.org/ http://www.itcportal.com/ http://www.mallenbaker.net/ http://www.IndianNGOs.com http://en.wikipedia.org/wiki/ITC_Limited _____________________________________________