Csr: Food and Beverage Industry

A research study on the correlation between a company’s corporate social and financial performance: The Case of 1000 Top Earning Companies in the Philippines.

In Partial Requirement

For

THSBSAP

Submitted By:

Alvarez, Mark Gerald

Miranda, Kim Gerald

Sia, Myles

K32

Introduction

1.1 Research Problem How would the four components of corporate social responsibility- customer, employee, environment and social- affect the financial performance of the 1000 top earning companies in the Philippines?
Which among the four component of corporate social responsibility is most effective in improving a company’s financial performance?
What factors influence the relationship between corporate social responsibility and financial performance?

1.2 Background of the Study

Gone are the days where powerhouse companies focus all of their resources in developing a strategy to increase their profitability. In the past, companies are satisfied as long as their financial performance is strong. However, today, with numerous factors coming into place, firms cannot afford to focus on just the financial aspect of their operations. A strong financial performance is not enough for the company to achieve a long-term sustainable growth. Profitability may be enough in the short run, but not in the long-run. For this very reason, firms engage in different activities that not only maximize their welfare, but also the welfare of the people who are related to them. These stakeholders form a big part of the company’s sustainable growth, which makes it appealing for the companies to be active in corporate social responsibilities (CSR). CSR became widespread due to a lot of factors and some of them are pressures from non-governmental organizations (NGOs), activists and multinational companies who spreads their CSR beliefs and practices (Beckman et al, 2009). These pressures forced firms to be active in CSR, which is actually beneficial not only to the

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