Preview

CSR Google

Satisfactory Essays
Open Document
Open Document
411 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
CSR Google
Corporate Social Responsibility of Google Corporation
There are a lot of multinational companies in the world that get the high score for corporate social responsibility. Among of them is Google Corporation. Jacquelline Fuller, director of Google says: “At Google we are big believers in the power of technology. Giving back is a huge part of what motivates us as a company, and as individuals”
In China, the company has been opening a national wide competition called "Google China Social Innovation Cup for College Students" since 2008 with the purpose of empowering China’s youth to become agents of social change. By selecting the best ideas and funding the possible proposals, Google hopes to instill in China’s future leaders the values of social responsibility, the importance of community welfare, and the spirit of self-empowerment. Among all colleges and universities that participate in the competition, 100 of them that top in the number of proposal submission will share 500 Google "Campus Volunteer Stars" Scholarships every year.
Google also gave a hand to give support rescue and relief efforts to the 8.0 magnitude earthquake struck Sichuan province in Western China which happened at 2:28 pm on May 12th, 2008. To support the vast and urgent need for material resources, Google and its employees raised over 18 million RMB (USD 2.6mm) and donated over 7 million RMB (USD 1.02mm) ’s worth of free online advertising to earthquake relief organizations. At the same time, Google also developed a communication platform that included an information platform for resource support, a search platform for families looking for lost relatives, and a global platform for charitable donations. Google Maps also provided China’s State Bureau of Surveying and Mapping with satellite images of quake-affected regions to better aid and direct rescue effort. In early September 2008, Google funded construction of 15 Google Quake Relief Hope Schools in the city of Mianyang in Sichuan province,

You May Also Find These Documents Helpful

  • Powerful Essays

    M&S AND RIVER ISLAND

    • 2821 Words
    • 12 Pages

    Ravi Raman, K. and Lipschutz, R. D. (2010) Corporate social responsibility. Basingstoke [England]: Palgrave Macmillan.…

    • 2821 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    GMCR is a supporter of social and environmental causes, and being listed in the “100 Best Corporate Citizens” and “The World’s Most Socially Responsible Companies” lists. This acts as a bonus to the company’s outlook and reputation.…

    • 8513 Words
    • 35 Pages
    Powerful Essays
  • Better Essays

    Bus 421 Final

    • 1235 Words
    • 5 Pages

    Marketing in Chain: China is a very large country and the population of the country is also very large. China provides various business opportunities around the world and that Google is one of them. Many companies had taken the chance of venturing into the Chinese markets and most of them are making great progress. They are all there for the purpose…

    • 1235 Words
    • 5 Pages
    Better Essays
  • Best Essays

    Kotler, P. & Lee, N. (2011) Corporate Social Responsibility: Doing the Most Good for Your…

    • 4039 Words
    • 17 Pages
    Best Essays
  • Good Essays

    Inside the Mind of Google

    • 1046 Words
    • 5 Pages

    The world’s most powerful Technology Company was co-founded by two Stanford University graduates in 1998. Both Larry Page and Sergey Brin, the Google guys, met while studying at Stanford University as PhD candidates. From the beginning Google’s mission statement was, “to organize the world's information and make it universally accessible and useful.” Google currently runs over one million servers and processes one billion search requests of user generated data every day. One of the most noticeable traits of Google is its rapid growth in recent years, which has triggered numerous acquisitions and partnerships that go beyond its search engine. Google offers online productivity software, social networking tools, web browser, photo organization and editing, and instant messaging applications.. Not only has Google managed to be a very successful company it has also managed to come on top as one of the best companies to work for. Google year after year comes in as one of the top 5 companies to work for on Fortune’s list of top 100 companies to work for. With perks like free food, free massages, free laundry service, and always-casual attire who wouldn’t want to work for Google? Google also leads the development of the Android mobile phone operating system and is currently one of the most visited sites in the world making it one of the most successful businesses of our time.…

    • 1046 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Business Ethics Outline

    • 1266 Words
    • 6 Pages

    Crane, A; Matten, D; & Spence, L; (2007) Corporate Social Responsibility: Readings and Cases in a Global Context…

    • 1266 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Google.org brings a new approach to corporate philanthropy, one that provides freedom and flexibility while also introducing new issues to work out. As a “for-profit charity”, Google.org has an opportunity to create a charitable organization that is self-reliant and not constantly scrambling to raise funds through donations. The biggest problem with this strategy is that they face the same set of rules and objectives as a regular business would face; mainly, taxation and the desire for profitability. Google’s motto “don’t be evil” may suggest that this company really is about charity and not profit, but with shareholders involved it will be difficult to ignore the possibility of this being a “business-first” organization. Dr. Brilliant faces a difficult challenge in making Google.org truly about the “charity” aspect in spite of the for-profit status of the company.…

    • 851 Words
    • 4 Pages
    Good Essays
  • Good Essays

    There is more than one definition for corporate social responsibility. One way in which it can be defined is the obligation of organization management to make decisions and take actions that will enhance the welfare and interests of society as well as the organization (Daft, 2003). In other words, corporate actions have social implications, and managers have a responsibility to act in ways which benefit society as well as the organization (Body, 2005). The difficulty that most companies of today are facing is that investing money in order to become more socially responsible may benefit one of the company’s…

    • 537 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Stockholder vs Stakeholder

    • 23180 Words
    • 93 Pages

    * Visser, Wayne, Dirk Matten, Manfred Pohl, and Nick Tolhurst (Editors) (2007). The A to Z of Corporate Social Responsibility. London, England; New York, NY: Wiley. ISBN 978-0-470-72395-1.…

    • 23180 Words
    • 93 Pages
    Powerful Essays
  • Good Essays

    Individual Project

    • 642 Words
    • 3 Pages

    There are many reasons why Social Responsibility is important to any company that is built on ongoing success. “Good things do happen to good people”. (Taylor, 2010). Corporate Social Responsibility can make ALL the difference to a company’s competitive position. Initiatives such as pro-bono work, philanthropy, support for community-building initiatives and environmental awareness can add significant value to your company, and if the program is well designed, the benefits far outweigh the costs.…

    • 642 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Anglo-American Case Study

    • 870 Words
    • 4 Pages

    ‘Microsoft recognises the importance of corporate social responsibility to business competitiveness.’ Oliver Roll, Director of Marketing, Microsoft…

    • 870 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Disney Csr

    • 545 Words
    • 3 Pages

    Disney is a family company – so it’s no surprise that they are committed to strengthening communities, and one of those is their ongoing commitment to military and veteran families. Recently, they began teaming up with Blue Star Families – a nonprofit for and by military families – to provide support to their Books on Bases events that encourage reading among military children.…

    • 545 Words
    • 3 Pages
    Good Essays
  • Good Essays

    google case study

    • 631 Words
    • 3 Pages

    As a global corporate citizen, Google has always tried hard to be one of the “Good Guys” in the corporate world, underneath a touchy-feely work environment. Basically Google hires great people and expect a lot from them in return. They also try to create an environment where people can prosper and grow. They treat their people with justice and respect; share and welcome ideas openly.…

    • 631 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Welch Case Study

    • 1473 Words
    • 6 Pages

    General Electric’s corporate social responsibility could have been done in a much better way. First, they could aim to prevent environmental damage caused by their…

    • 1473 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Csr Case Study

    • 6604 Words
    • 27 Pages

    IOSR Journal of Business and Management (IOSRJBM) ISSN: 2278-487X Volume 3, Issue 5 (Sep,-Oct. 2012), PP 17-27 www.iosrjournals.org…

    • 6604 Words
    • 27 Pages
    Good Essays