csr in hcl
A STUDY ON CORPORATE SOCIAL RESPONSIBILITY (CSR) IN HCL TECHNOLOGIES,CHENNAI
Review report - 1
( Submitted by Muralidharan.P, Roll No: 1110MBA0920, Reg No:68512150002 )
1 NEED FOR THE STUDY
CSR has become an integral part of corporate strategy. Companies have CSR teams that devise specific policies, strategies and goals for their CSR programs and set aside budgets to support them. Corporate social responsibility plays a crucial role in making your brand popular not only among your competitors but also media, other organizations and most importantly people who are your direct customers. Corporate social responsibility (CSR) focuses on the wealth creation for the optimal benefit of all stakeholders – including shareholders, employees, customers, environment and society..
2 REVIEW OF LITERATURE
George Pohle and Jeff Hittner in their study on “ATTAINING SUSTAINABLE GROWTH THROUGH CORPORATE SOCIAL RESPONSIBILITY” have highlighted that CEO’s have been long accountable to a varied group of stakeholders-employees and communities as well as investors. The nature of these relationships is now changing in ways that significantly affect corporate performance in part due to the emergence of the internet and continuing globalization companies are becoming accountable for labor issues and working conditions in their partners as well as their own.
Paul Hohnen in their paper on “CORPORATE SOCIAL RESPONSIBILITY: An implementation guide for business” have said that there is no “one –size-fits –all “method for pursuing a corporate social responsibility (CSR) approach. Each firm has unique characteristics that will affect how it views its operational context and its defining social responsibilities. Each will vary in its awareness of CSR issues and how much it has already done towards implementing a CSR approach.
3.1 PRIMARY OBJECTIVE
To study on CORPORATE SOCIAL RESPONSIBILITY in HCL Technologies in Chennai.
3.2 SECONDARY
Review report - 1
( Submitted by Muralidharan.P, Roll No: 1110MBA0920, Reg No:68512150002 )
1 NEED FOR THE STUDY
CSR has become an integral part of corporate strategy. Companies have CSR teams that devise specific policies, strategies and goals for their CSR programs and set aside budgets to support them. Corporate social responsibility plays a crucial role in making your brand popular not only among your competitors but also media, other organizations and most importantly people who are your direct customers. Corporate social responsibility (CSR) focuses on the wealth creation for the optimal benefit of all stakeholders – including shareholders, employees, customers, environment and society..
2 REVIEW OF LITERATURE
George Pohle and Jeff Hittner in their study on “ATTAINING SUSTAINABLE GROWTH THROUGH CORPORATE SOCIAL RESPONSIBILITY” have highlighted that CEO’s have been long accountable to a varied group of stakeholders-employees and communities as well as investors. The nature of these relationships is now changing in ways that significantly affect corporate performance in part due to the emergence of the internet and continuing globalization companies are becoming accountable for labor issues and working conditions in their partners as well as their own.
Paul Hohnen in their paper on “CORPORATE SOCIAL RESPONSIBILITY: An implementation guide for business” have said that there is no “one –size-fits –all “method for pursuing a corporate social responsibility (CSR) approach. Each firm has unique characteristics that will affect how it views its operational context and its defining social responsibilities. Each will vary in its awareness of CSR issues and how much it has already done towards implementing a CSR approach.
3.1 PRIMARY OBJECTIVE
To study on CORPORATE SOCIAL RESPONSIBILITY in HCL Technologies in Chennai.
3.2 SECONDARY
References: [1] Freeman, R.E. Strategic Management: A Stakeholder Approach ( Pitman Publishing: Marshfield, MA ,1984). [2] Bowen, H. R, Social responsibilities of the businessman(New York: Harper & Row, 1953) [3] Frederick, W.C., The growing concern over business responsibility (California Management Review, Vol.2, 1960) pp. 54-61 [4] Davis, Keith, Can Business Afford to Ignore Social Responsibilities? (California Management Review, Spring, 1960) [5] Mark Goyder, Redefining CSR: From the Rhetoric of Accountability to the Reality of Earning Trust (Tomorrow 's Company, 2003) [6] Wood, D.J. , Towards improving corporate social performance (Business Horizons, Vol. 34 No. 4, World Business Council for Sustainable Development 1991) pp. 66-73 [7] Halal ,W. E, Corporate community:A theory of the firm uniting profitability &responsibility,strategy &leadership.(vol 28. No 2. , 2000), pp10-16 [8] Ackerman, R. W., & Bauer, R. A. ,Corporate social responsiveness. (Reston ,VA: Reston. 1976) (SIGNATURE OF STUDENT) (SIGNATURE OF GUIDE)