Csr of Hong Kong Mtr Service

Investigation on the Impact of Corporate Social Responsibility Practices on the Corporate Image of Hong Kong Mass Transit Railway Corporation (MTR)

Team No. B02 Project Supervisor: Mr. Leonard Kwan

CHAN, Sze Cheng KWOK, Kwo Fung LAM, Tsz Kin LEUNG, Oi Shan Shanna LI, Hiu Kwan WONG, Hoi Lam

HONG KONG INSTITUTE OF VOCATIONAL EDUCATION(TSING YI)2013

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AGENDA
Introduction Present Situation

Methodologies
Limitations

Consumer benefits
Society benefits Government Employee benefits

Analysis
Conclusion

Recommendation
Q&A

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AGENDA
Introduction Present Situation

Methodologies
Limitations

Consumer benefits
Society benefits Government Employee benefits

Analysis
Conclusion

Recommendation
Q&A

3

INTRODUCTION - BACKGROUND

Corporate Social Responsibility
Popularity for business

Key factor for building up corporate image
Increasing competitive strengths

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INTRODUCTION - BACKGROUND

Case of studying Mass Transit Railway Corporation (MTR)
The Six Pillars International Organization for Standardization 26000 Legal Division Non-executive committees’ control Internal referrals

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INTRODUCTION – PROBLEM

The customers are not satisfied with MTR’s service 6

INTRODUCTION – AIMS&OBJECTIVES

How corporate social responsibility could affect its corporate image

To provide recommendations for building up a better image

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INTRODUCTION – ASSUMPTIONS

4 stakeholders: Consumer Society Government Employee

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INTRODUCTION – SCOPE OF STUDY

The corporate social responsibility approach of MTR business including all the transportation services in 2009-2011 and the long-term effects towards its image are selected to be the main idea for conducting this research study.

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AGENDA
Introduction Present Situation

Methodologies
Limitations

Consumer benefits
Society benefits Government Employee benefits

Analysis
Conclusion

Recommendation
Q&A

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PRESENT