Csr Pyramid
Corporate Social Responsibility
Dr. Anjana Hazarika
Seminar Paper
ARCHIE CARROLL’S CSR PYRAMID: A case study of Bajaj Auto Ltd.
ZAMAN ALI
20091063
B.A.LLB (2009)
Jindal Global Law School
Today, in this complex business environment where all business enterprises are surviving by realizing maximum profits possible, there exists a mechnism called Corporate Social Responsibility (CSR) that is providing the required edge towards success. Corporate social responsibility (CSR) is the way a corporation achieves a balance among its economic, social, and environmental responsibilities in its operations so as to address shareholder and other stakeholder expectations. This is because it is a belief in public that for a business, there are obligations to follow in furtherance to profits or economic goals and social responsibilities are being considered under their company goals. According to Wood, the “basic idea of corporate social responsibility is that business and society are interwoven rather than distinct entities” and that expectations are placed on business due to its three roles: as an institution in society, as a particular corporation or organization in society, and as individual managers who are moral actors within the corporation. This paper shall talk about one of the ways to view corporate social responsibility, viz. through Archie Carroll’s CSR Pyramid, which he claims the CSR model to be accepted by a conscientious businessperson and be dealt with four kinds of social responsibility – economic, legal, ethical and philosophical. Later, this paper shall bring in case study of an Indian company, Bajaj Auto Limited, that, more or less, works on the same principles as Carroll’s model and its social responsibilities be scrutinized accordingly, without pitching aside the company’s business motive.
THE PYRAMID OF CORPORATE SOCIAL RESPONSIBILITY Expressing his reasoning for a CSR
Dr. Anjana Hazarika
Seminar Paper
ARCHIE CARROLL’S CSR PYRAMID: A case study of Bajaj Auto Ltd.
ZAMAN ALI
20091063
B.A.LLB (2009)
Jindal Global Law School
Today, in this complex business environment where all business enterprises are surviving by realizing maximum profits possible, there exists a mechnism called Corporate Social Responsibility (CSR) that is providing the required edge towards success. Corporate social responsibility (CSR) is the way a corporation achieves a balance among its economic, social, and environmental responsibilities in its operations so as to address shareholder and other stakeholder expectations. This is because it is a belief in public that for a business, there are obligations to follow in furtherance to profits or economic goals and social responsibilities are being considered under their company goals. According to Wood, the “basic idea of corporate social responsibility is that business and society are interwoven rather than distinct entities” and that expectations are placed on business due to its three roles: as an institution in society, as a particular corporation or organization in society, and as individual managers who are moral actors within the corporation. This paper shall talk about one of the ways to view corporate social responsibility, viz. through Archie Carroll’s CSR Pyramid, which he claims the CSR model to be accepted by a conscientious businessperson and be dealt with four kinds of social responsibility – economic, legal, ethical and philosophical. Later, this paper shall bring in case study of an Indian company, Bajaj Auto Limited, that, more or less, works on the same principles as Carroll’s model and its social responsibilities be scrutinized accordingly, without pitching aside the company’s business motive.
THE PYRAMID OF CORPORATE SOCIAL RESPONSIBILITY Expressing his reasoning for a CSR