Question 1: Discuss the CSR practices of any one organization of your choice.
Answer
Coca Cola India is the organization which has been winning the ‘Golden Peacock’ award for Environment Management many times. Hence I have selected it as the organization whose CSR practices I will be discussing here.
The company proudly states its 120 year old history with its global presence in about 200 countries and 90,500 associates. The company contributes not only to the soft drink industry but also to the economy of the country as a whole. The company has a special department for that deals specifically with the environment and social community issues; still it has not helped the company in staying away from controversies. Coca Cola India being one of the largest beverages companies in India realized that it needed to have firm CSR strategies as a very integral part of its functioning. As a company official states that being a company of such a large magnitude; the company realises what social, economic and environment impact it can have on the country and hence started various initiatives to improve the life of its entire workforce, customers and the society as a large. Hence it stated its CSR Vision as ‘To be a trusted partner contributing to the social, economic and environmental progresses’. It commits to spend a percentage of the company’s turnover towards CSR initiatives.
Coca Cola India has various CSR practices being followed. In addition to sports events and cultural festivals the company also has sponsored projects in education, health and water conservation. The details of this above mentioned initiatives are as follows;
Education
There are 2 kinds of practices which Coca Cola has followed or will be following in the field of education. 1) Direct Investment
There is a centre called Jagriti Learning Centre which is located in Pune near Coca Cola plants and is run by various NGO’s like CRY, Pratham, Prayas and Literacy