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Csr Research Paper
Sustainability Paper
Jennah Judd

Introduction: The world and Business environments are ever changing. More than ever, sustainability is the key to giving businesses a competitive advantage in today’s economy – not just financially but also socially and environmentally. Sustainability is defined by the World Commission on the Environment and Development as “Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” The key to sustainability is the concept of the Triple Bottom Line or the three P’s. The Triple Bottom line requires that a company not only be responsible for making a Profit, but also requires them to be considerate of the Planet and People (employees and the communities that the business operates in.) I have chosen to do my report on a Company that’s Mission Statement encompasses the just that: “Our vision is that all business operations shall be run in a way that is economically, socially and environmentally sustainable” (H&M’s Conscious Mission Statement.)

H&M Background Information: Hermes & Mauritz also known as H&M, are a Swedish multi-national clothing company. H&M has over 2,800 stores placed in 43 countries and they employee around 104,000 people worldwide. In 2012 H&M entered the Dow Jones Sustainability Index – according to Helena Helmersson the Head of Sustainability at H&M “This is of course great news and an acknowledgement of H&M’s efforts within sustainability.”

H&M’s Sustainability Overview: H&M Defines Sustainability as Conscious Actions: “Sustainability is a key element of both our corporate values and our business idea of offering fashion and quality at the best price. Our industry faces a number of challenges – from the way we use natural resources to working conditions in supplier factories. Given our size, we have the opportunity to tackle these challenges by taking Conscious Actions and thereby make more sustainable fashion accessible and affordable



References: H&M – About H&M – Sustainability (2013.) Retrieved February 28 , 2013, from http://about.hm.com/content/hm/AboutSection/en/About/Sustainability.html#cm-menu H&M. (2013, February 24.) In Wikipedia, The Free Encyclopedia. Retrieved February 28, 2013, from http://en.wikipedia.org/wiki/H%26M “H&M Enters Dow Jones Sustainability Index” (2012, September 19.) In 3BL Media. Retrieved March 1, 2013 from http://3blmedia.com/News/CSR/HM-Enters-Dow-Jones-Sustainability-Index

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