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Csr Ryanair

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Csr Ryanair
Current Issues in Management

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Words count : 3244

Contents

Executive Summary 1. Introduction 2. Literature Review on CSR 2.1 CSR Theories and Strategies 2.2 CSR Challenges and Issues 2.3 Summary of Key CSR Elements 3. Ryanair CSR Audit
3.1 Company Background
3.2 CSR Audit of the company 4. Analysis and discussion of the company CSR performance 5. Strategies CSR recommendations for the company 6. Conclusion 7. References

Executive Summary

Aim of this study
This study is to analysis the selected airline business environment and Corporate Social Responsibility (CSR) program implementations of some airline and compare with the selected airline.

What is CSR
CSR is an approach to business that takes account of issues associated with society and the environment in addition to more traditional business concerns of shareholders and profits.

The low-fare airline “Ryanair” doing about CSR
We can see the result of Ryanair CSR performance from the interviewee in this section. Analysis and discuss how the airline performance Corporate Social Responsibility.

1. INTRODUCTION

In the last few decades, Corporate Social Responsibility (CSR) has grown in importance, which is reflected by an increasing demand from consumers, employees, legislative systems, and the society for inclusive evaluations about how corporations are meeting acceptable standards. CSR plays an important role in the formation of airlines’ strategies due to the unique characteristics of the airline industry. Nevertheless, CSR in the airline industry has received relatively little attention from academics. The purpose of this study are to understand and analysis how the selected airline communicates to the outside world by implementing CSR programs. This research is exploratory by nature and is based on CSR reports published by the selected airline and related CSR information on the company websites.



References: Alle, M. M and Schmitz, A. M. (2004). "Ryanair plc". Séminaire d 'elaboration d 'un Business Plan, p. 1-45. Moir, L. (2001). "What do we mean by corporate social responsibility". Corporate Governance, 1, 2, p. 16-22.Y CO Worthington, I and Britton, C Holloway, C. J. (2004). Marketing for tourism. Harlow etc.: Prentice Hall Lee, S., Park, S.Y., 2009 Kang, K., Lee, S., Huh, C., 2010. Impacts of positive and negative corporate social responsibility activities on company performance in the hospitality industry. International Journal of Hospitality Management 29, 72–82. Alle, M. M and Schmitz, A. M. (2004). "Ryanair plc". Séminaire d 'elaboration d 'un Business Plan, p. 1-45. Appelbaum, H.S and Fewster, M. B. (2004). "Safety and Customer Service: Contemporary Practices in Diversity, Organizational Development and Training and Development in the Global Civil Aviation Industry". Management Research News. 27, 10, p. 1-26. BBCNews. (2008). "Ryanair faces probe over adverts". [on-line] http://news.bbc.co.uk/1/hi/business/7337165.stm [Accessed: 13/03.2010]. Bowman, C and Faulkner, D. (1995). "The essence of competitive strategy". 1st Edition. Prentice: Hall. Carr, S., Penson, R and Bendell, T. (1995). "The quality gurus-their approaches described and considered". Managing Service Quality. 5, 6, p. 44-48. Chilosi, A and Damiani, M. (2007). "Stakeholders vs shareholders in corporate government". Munich Personal RePEc Archive. PN, 2334, p. 1-50.  Davies, W Data Monitor. (2008). "Ryanair holdings plc". Data Monitor Europe: London. Data Monitor. (2009). "Ryanair holdings plc". Data Monitor Europe: London.  Donaldson, T., Preston, L.E Emerald. Easyjet and Ryanair flying high on the Southwest model. Strategic Direction. Vol, 22, 6, 2006, pp. 18-21.

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