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Csr-Vol 2

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Csr-Vol 2
Guide to Best Practices in

corPorate social resPonsiBility
Volume 2

Published by Pr news Press

n

www.prnewsonline.com

Copyright 2008 PR News. Content in this guidebook cannot be reprinted without express permission of publisher. Contact clientservices@accessintel.com.

Guide to Best Practices in corPorate social resPonsiBility ©

Table of Contents
[ IV ]

Publisher’s letter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Vii ChaPter 1: OVerView & OutlOOk . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Leveraging Company Operations and Scale to Drive Social and Business Impacts . . . . . . . . . . . . . . . . . . . 3 Corporate CSR Journey - From Uncharted Territory to Roadmap . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Optimizing Your Relationship with a CSR Consultant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 New Trends Redefine Doing Well By Doing Good . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 The Revolution in Global Public Health . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Luxury Brands Seek to Build CSR Awareness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Consumer Group Offers Unique Perspective on How Individuals Define CSR . . . . . . . . . . . . . . . . . . . . . 21 CSR: Not So Global A Movement After All . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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