Cte 3835 Test 2
CTE 3835 Study Guide Test 2
Signing and Graphics
1. What does an effective sign attract?
a. It attracts attention and conveys brand identity.
2. What do successful signs have?
a. Identity that is so clear that customers can associate the sign with the store.
3. What subtle details can make a difference in the tone of voice of the sign?
a. Type of font, case, and copy style make a dramatic difference in the tone of communication.
4. What is the negative side of signage?
a. Negative side of signage is overkill.
b. It is when “too much” visual clutter appears in a window or store interior.
5. What are operational signs?
a. The information on these signs may include the location of department, checkouts, and restrooms.
b. It enhances …show more content…
It can be detailed or suggestive. It requires a good imagination.
Store Interiors
1. What is a focal point and what does it do?
a. Focal points are places in the retail setting where emphasis has been placed to attract the shopper.
b. It serves to attract shoppers into the store and then as a directional force that points them toward the displayed products.
2. What is a riser?
a. It is a display figure set off the aisle. It is spotlighted from above will also serve to identify an idea and promote a particular piece of merchandise.
3. What is an island display?
a. It is viewable from all sides. It is well lit, clearly identified by a raised platform, a change in flooring material, or an area rug.
4. What is the difference between a counter, display case, and a museum cake?
a. Counter – major area for merchandise presentation and is truly the point of purchase
b. Display Case – are about 2 feet deep. It is advisable to use risers and saddles on the top of the counter to raise merchandise up to the shopper’s eye level.
c. Museum Cake – It can serve as a counter or demonstration area, but is primarily a display case. It is a column or pedestal with five-sided glass case on top. It is often taller than a counter, & the merchandise is raised up closer to the viewers eye
Signing and Graphics
1. What does an effective sign attract?
a. It attracts attention and conveys brand identity.
2. What do successful signs have?
a. Identity that is so clear that customers can associate the sign with the store.
3. What subtle details can make a difference in the tone of voice of the sign?
a. Type of font, case, and copy style make a dramatic difference in the tone of communication.
4. What is the negative side of signage?
a. Negative side of signage is overkill.
b. It is when “too much” visual clutter appears in a window or store interior.
5. What are operational signs?
a. The information on these signs may include the location of department, checkouts, and restrooms.
b. It enhances …show more content…
It can be detailed or suggestive. It requires a good imagination.
Store Interiors
1. What is a focal point and what does it do?
a. Focal points are places in the retail setting where emphasis has been placed to attract the shopper.
b. It serves to attract shoppers into the store and then as a directional force that points them toward the displayed products.
2. What is a riser?
a. It is a display figure set off the aisle. It is spotlighted from above will also serve to identify an idea and promote a particular piece of merchandise.
3. What is an island display?
a. It is viewable from all sides. It is well lit, clearly identified by a raised platform, a change in flooring material, or an area rug.
4. What is the difference between a counter, display case, and a museum cake?
a. Counter – major area for merchandise presentation and is truly the point of purchase
b. Display Case – are about 2 feet deep. It is advisable to use risers and saddles on the top of the counter to raise merchandise up to the shopper’s eye level.
c. Museum Cake – It can serve as a counter or demonstration area, but is primarily a display case. It is a column or pedestal with five-sided glass case on top. It is often taller than a counter, & the merchandise is raised up closer to the viewers eye